# Nostalgic Jelly Lip Tints Rhode's 'Jelly Bean' Peptide Lip Treatment Offers a Subtle Shimmer By Ell Smith | Published 2023-11-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/rhoses-jelly-bean References: [hypebae](https://hypebae.com/2023/11/hailey-bieber-rhode-tinted-shimmery-jelly-bean-peptide-lip-treamtment-birthday-duo-set-release-price-info) & [rhodeskin](https://www.rhodeskin.com/products/peptide-lip-tint-raspberry-jelly#bis)  Rhode, the celebrity-led skincare brand, elevates its tinted lip game with the debut of the 'Jelly Bean' [Peptide Lip Treatment](https://www.trendhunter.com/trends/peptide-lip-treatment). Complete with a subtle shimmer, this product commemorates the birthday of its founder, Hailey Bieber. This new addition to the product line marries subtly with playfulness, introducing a [shimmery finish](https://www.trendhunter.com/trends/fresh-kiss-glossy-lip), with a touch of color that's inspired by your favorite middle school lipgloss. The product presents a [sheer, shimmery baby pink glaze](https://www.trendhunter.com/trends/jelly-job), coupled with a candied flavor that reminisces about the charm of the 2000s, now tailored for a more discerning audience who seek the look in a more grownup format. A jellybean-inspired marketing campaign follows the launch, adding to the aesthetic and celebrity appeal. Image Credit: Rhode, [hypebae](https://hypebae.com/2023/11/hailey-bieber-rhode-tinted-shimmery-jelly-bean-peptide-lip-treamtment-birthday-duo-set-release-price-info), [rhodeskin](https://www.rhodeskin.com/products/peptide-lip-tint-raspberry-jelly#bis) ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 43% | Activity: 53% | Freshness: 19% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Nostalgic Lip Products:** The 'Jelly Bean' Peptide Lip Treatment taps into consumers' longing for nostalgic lipgloss trends from the 2000s. - **Shimmery Finishes:** The subtle shimmer of the 'Jelly Bean' Peptide Lip Treatment capitalizes on the current popularity of iridescent and sparkling beauty products. - **Playful Marketing Campaigns:** The jellybean-inspired marketing campaign for the 'Jelly Bean' Peptide Lip Treatment aligns with the trend of whimsical and nostalgic branding in the beauty industry. ### Sectors Adopting This - **Beauty and Skincare:** The 'Jelly Bean' Peptide Lip Treatment is a disruptive innovation opportunity for the beauty and skincare industry, catering to consumers' desire for nostalgic lip products and shimmering finishes. - **Cosmetics:** The introduction of the 'Jelly Bean' Peptide Lip Treatment presents a disruptive innovation opportunity for the cosmetics industry by offering a new, subtly shimmery lip product with a nostalgic touch. - **Celebrity-endorsed Brands:** The launch of the 'Jelly Bean' Peptide Lip Treatment provides a disruptive innovation opportunity for celebrity-endorsed brands, leveraging the star power of Hailey Bieber and tapping into the consumer appeal of nostalgic lipgloss trends. ## Related on Trend Hunter - [Birthday Beauty Capsules](https://www.trendhunter.com/trends/birthday-edit-2025.md) - [Lip Product Revivals](https://www.trendhunter.com/trends/lip-tints-and-treatments.md) - [Berry-Inspired Cosmetics Drops](https://www.trendhunter.com/trends/rhode-skin-is-bringing.md) - [Buildable Jelly-Style Lip Tints](https://www.trendhunter.com/trends/narins-beauty.md) - [Sensorial Lip Jellies](https://www.trendhunter.com/trends/hydra-jelly-pocket-lip-jam.md) - [Mood-Boosting Lip Treatments](https://www.trendhunter.com/trends/peptide-lip-treatment.md) - [Jam-Inspired Beauty Products](https://www.trendhunter.com/trends/jaminspired-beauty.md) - [Multi-Functional Cream Blush](https://www.trendhunter.com/trends/rhode-pocket-blush.md) - [Flavor-Forward Lip Treatments](https://www.trendhunter.com/trends/sweet-july-skin-lip-treatments.md)