# Connected Retailer Light Strips The IKEA Ormanäs RGB LED Strip Works with Smart Home Setups By Michael Hemsworth | Published 2023-11-08 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/rgb-led-strip References: [theverge](https://www.theverge.com/2023/11/8/23952022/ikea-ormanas-rgb-led-light-strip-dirigera-homekit-compatible) & [ikea](https://www.ikea.com/)  The IKEA Ormanäs RGB LED strip is being launched in the Netherlands as the furniture brand's first connected light strip that's perfect for elevating the aesthetic of any space. The light strip measures in at four meters and works with the brand's [Dirigera](https://www.trendhunter.com/trends/interconnected-devices) smart hub to help users integrate it into their smart home ecosystem. Users can thus control the light strip via the IKEA Styrbar remote control or connect it to Apple [HomeKit](https://www.trendhunter.com/trends/govee-led-strip-light-m1), [Amazon](https://www.trendhunter.com/trends/govee) Alexa, Goole Home and more. The IKEA Ormanäs RGB LED strip is priced at €29.99 to position it as an affordable illumination solution and can be set to a range of color options. The lights are great for use with the brand's various furniture designs as a way to integrate hidden illumination. Image Credit: IKEA ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 63% | Activity: 63% | Freshness: 19% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) ## Key Themes ### What's Driving This Trend - **Connected Light Strips:** A growing trend in the retail industry is the use of connected light strips to enhance the aesthetic of spaces. - **Smart Home Integration:** The integration of smart home technology, such as Apple HomeKit and Amazon Alexa, with light strips offers users more control over their lighting. - **Affordable Illumination Solutions:** Affordable light strips, like the IKEA Ormanäs RGB LED strip priced at €29.99, are becoming increasingly popular as a way to incorporate hidden illumination into furniture designs. ### Who This Affects Most - **Retail:** Retailers can capitalize on the growing trend of connected light strips to create visually appealing and unique shopping experiences. - **Smart Home Technology:** The integration of light strips with smart home systems presents an opportunity for the smart home technology industry to offer enhanced lighting solutions. - **Furniture Design:** The use of affordable light strips in furniture design opens up possibilities for designers to incorporate dynamic lighting elements into their products. ## Related on Trend Hunter - [Customizable LED Strip Solutions](https://www.trendhunter.com/trends/ikea-kabblekaled.md) - [Smart Ambient Lighting](https://www.trendhunter.com/trends/ikea-varmblixt-smart-lights.md) - [Connected Omni-Compatible Light Strips](https://www.trendhunter.com/trends/govee-led-strip-light-m1.md) - [Smart Home Ecosystem Lighting](https://www.trendhunter.com/trends/nanoleaf-smart-multicolor-lightstrip.md) - [Smart Lighting Ecosystems](https://www.trendhunter.com/trends/kajplats.md) - [Omni-Compatible Smart Light Strips](https://www.trendhunter.com/trends/nanoleaf-matter-lightstrip.md) - [Sound-Syncing Lighting Strips](https://www.trendhunter.com/trends/govee.md) - [Extendable Smart Strip Lights](https://www.trendhunter.com/trends/philips-hue-flux.md) - [Accessible Accent Lanterns](https://www.trendhunter.com/trends/decoration-light.md)