# RFID Tag Jewelry Amy Johnston's 'Hidden Agenda' Collar By Elsa Blaine | Published 2009-01-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/rfid-tag-jewelry-amy-johnsons-hidden-agenda References: [stylehive](http://www.stylehive.com/bookmark/Hidden-Agendas-540920) & [amyjohnston](http://www.amyjohnston.com/gallery.php?id=21) Jewelry designer Amy Johntson’s ‘Hidden Agenda’ collection includes this RFID and [silver collar](https://www.trendhunter.com/trends/gps-dog-collar). Each of the 45 [radio-frequency tags](https://www.trendhunter.com/trends/phototag) concealed within the black discs are, “programmed to display an image, quote or question about tracking, surveillance and projection of identity,” says Johnston. This secret information can be retrieved by a computer fitted with an RFID wand reader. This piece costs $1900, but the concept is a priceless reminder that we are being watched. The [sterling ring](https://www.trendhunter.com/trends/oura-ring-4-ceramic) is also RFID-equipped and is offered by the designer, “as an alternative to subdermally implanting tags into humans.” A much more appealing option, I say. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 22% | Activity: 37% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Jewelry](https://www.trendhunter.com/jewelry) ## Key Themes ### What's Driving This Trend - **Rfid-embedded Jewelry:** Fashion designers are incorporating RFID technology into their jewelry for enhanced security and information sharing opportunities. - **Surveillance-themed Accessories:** Jewelry is being designed with RFID tags that display subversive statements about surveillance to encourage consumers to think critically about privacy and security. - **Alternative RFID Implant Options:** Jewelry designers are now offering RFID-embedded accessories as a more appealing option for those concerned with subdermal tagging for security purposes. ### Who This Affects Most - **Fashion:** The fashion industry can tap into the market of consumers interested in enhanced security and privacy by incorporating RFID technology into their fashion accessories. - **Technology:** RFID technology companies can partner with fashion designers to create innovative, stylish, and secure wearable tech solutions. - **Security:** The security industry can work with jewelry designers to explore new ways of enhancing security and privacy for individuals through wearable technology like RFID-embedded jewelry. ## Related on Trend Hunter - [Ultra-Luxurious Pet Collars](https://www.trendhunter.com/trends/pet-jewelry1.md) - [Minimalist AI Jewelry Lines](https://www.trendhunter.com/trends/minimalist-ai-jewelry.md) - [Bug-Inspired Jewelry](https://www.trendhunter.com/trends/murder-hornet-ring.md) - [Luxurious Smart Rings](https://www.trendhunter.com/trends/rare-ring.md) - [Customizable Pet-Inspired Accessories](https://www.trendhunter.com/trends/ruff-gems.md) - [High-End Organic Statement Jewelry](https://www.trendhunter.com/trends/s-carter-designs.md) - [Accessible Titanium Smart Rings](https://www.trendhunter.com/trends/yring.md) - [AI-Powered Premium Jewelry Capsules](https://www.trendhunter.com/trends/aipowered-premium-jewelry.md) - [Health-Tracking Sleek Wearables](https://www.trendhunter.com/trends/ring-one.md)