# Wearable Snack Harnesses The 'Reynolds Wrap Hunger Harness' Holds Drinks & Keeps Food Hot By Laura McQuarrie | Published 2019-01-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/reynolds-wrap-hunger-harness References: [foodandwine](https://www.foodandwine.com/news/reynolds-wrap-super-bowl-snack-carrier) & [reynoldskitchens](http://reynoldskitchens.com/reynolds-wrap-hunger-harness/) For the Super Bowl this year, [Reynolds](https://www.trendhunter.com/trends/hot-hams) Wrap—which is known for its [aluminum cooking foil](https://www.trendhunter.com/trends/fun-foil)—introduced the Reynolds Wrap Hunger Harness as "the ultimate Game Day wearable." The silver-colored harness includes a thermal pouch to keep hot foods at a desirable eating temperature, an integrated food tray, a thermal drink holder, an insulated dip holder and adjustable straps for the utmost comfort. For just one day, the limited-release [snack harnesses](https://www.trendhunter.com/trends/snack-jacket) were made available to consumers for the same price as the brand's aluminum foil at $4.99. As it costs brands millions of dollars to participate in advertising during the Super Bowl, inventive companies of all sizes are taking part this year by developing eye-catching commercials, products and stunts based around the event that are just as attention-grabbing, but much more cost-effective. ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 94% | Activity: 99% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Game Day Wearables:** An emerging trend of wearable products designed specifically for game day events, offering convenience and functionality for fans. - **Innovative Super Bowl Ads:** Brands are seeking disruptive innovation opportunities by creating attention-grabbing commercials and marketing stunts during the Super Bowl, aiming for cost-effective alternatives to traditional advertising. - **Portable Food Technology:** The development of portable food technology, such as the Reynolds Wrap Hunger Harness, that incorporates thermal insulation, adjustable straps, and customizable compartments for optimal convenience and snack accessibility. ### Sectors Adopting This - **Food and Beverage:** The food and beverage industry has the opportunity to capitalize on the growing demand for innovative, portable food products that enhance the overall game day experience and convenience for consumers. - **Advertising and Marketing:** The advertising and marketing industry can explore disruptive innovations by creating attention-grabbing Super Bowl commercials and marketing stunts for brands looking for cost-effective alternatives to traditional advertising. - **Consumer Products:** The consumer products industry has the potential to develop and market game day wearables that offer convenience and functionality, providing fans with unique experiences and added value during sporting events. ## Related on Trend Hunter - [Humorous Game-Day Chocolate Commercials](https://www.trendhunter.com/trends/chocolate-lava.md) - [Limited-Edition Firework-Covered Foils](https://www.trendhunter.com/trends/festive-foil.md) - [Football-Themed Beverage Collaborations](https://www.trendhunter.com/trends/igloo.md) - [Consoling Hot Dogs](https://www.trendhunter.com/trends/emotional-support-dogs.md) - [Dual-Snack Game Day Partnerships](https://www.trendhunter.com/trends/pringles-x-cheezit-snack-stadiums.md) - [Optimized Movie-Goer Jackets](https://www.trendhunter.com/trends/snack-jacket.md) - [Football-Inspired Ice Cream Holders](https://www.trendhunter.com/trends/snickers-ice-cream-chiller.md) - [Snack-Serving Lederhosen](https://www.trendhunter.com/trends/snyderfest-pretzelhosen.md) - [Leather Taco Holsters](https://www.trendhunter.com/trends/taco-bellt.md)