# Glacial Pop-Up Bars Reyka is Opening a Voda Bar on a Glacier for Just Five Days By Laura McQuarrie | Published 2019-09-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/reyka-vodka-bar References: [foodandwine](https://www.foodandwine.com/news/reyka-vodka-iceland-glacier-bar) & [reyka](http://reyka.com/glacier-bar/) In October, Reyka is planning to open a vodka bar for five days and it will only appeal to the most adventurous of people, as the bar will be located on a glacier. The Icelandic vodka brand is inviting people to try its product as the source of its water, the Langjokull Glacier in Iceland. There are a few ways to get to "the [world's first bar on a glacier](https://www.trendhunter.com/trends/holiday-vodka)," including entering to win a trip via the brand's website. Those who prefer to take on off-road adventures of their own also have the chance to visit the pop-up but they will have to do so using the coordinates provided by Reyka. For one day only on October 20th, [paid tours](https://www.trendhunter.com/trends/cheoreom-x-krush-somaek) through Activity Iceland will also be making a stop at the glacial [pop-up vodka bar](https://www.trendhunter.com/trends/makers-mark-bourbon). ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 63% | Activity: 59% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Adventure Tourism:** Opportunity for the tourism industry to create unique and thrilling experiences like pop-up bars on glaciers for adventurous travelers. - **Experiential Marketing:** Companies can capitalize on the trend of pop-up bars in unusual locations as a way to generate buzz, engage consumers, and create memorable brand experiences. - **Sustainable Sourcing:** A growing trend in the food and beverage industry is promoting products sourced from unique and environmentally-friendly locations, such as using glacier water in vodka production. ### Who This Affects Most - **Tourism:** Tourism companies can offer exclusive tours and packages to visit unique destinations like a pop-up bar on a glacier. - **Marketing and Advertising:** Marketing and advertising agencies can help brands create and promote pop-up experiences in unconventional locations to attract attention and generate brand awareness. - **Food and Beverage:** Beverage brands can explore sourcing unique ingredients from environmentally-friendly locations, such as using glacier water in vodka production, to differentiate their products and appeal to conscious consumers. ## Related on Trend Hunter - [Immersive Pop-Up Martini Bars](https://www.trendhunter.com/trends/duet.md) - [Booze-Branded PTO Giveaways](https://www.trendhunter.com/trends/reyka-vodkas-contest.md) - [Scandinavian-Inspired Yurt Pop-Ups](https://www.trendhunter.com/trends/nordic-by-barchef.md) - [Zero-Gravity Hard Seltzer Bars](https://www.trendhunter.com/trends/truly-zero-gravity-bar.md) - [Hydrating Festival Pop-Ups](https://www.trendhunter.com/trends/club-hydration.md) - [One-Brand Vodka Martini Bars](https://www.trendhunter.com/trends/grey-goose-martini-bar.md) - [Pop-Up Dining Experiences](https://www.trendhunter.com/trends/niseko-confidential.md) - [Aurora-Inspired Vodka Bottles](https://www.trendhunter.com/trends/grey-goose-bottle.md) - [Haunting Glacial Fragrances](https://www.trendhunter.com/trends/joklalykt.md)