# Distressful Deodorant Ads The Rexona Men Campaign Works Even on Most Stressful Days By Meghan Young | Published 2011-11-28 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/rexona-men References: [ibelieveinadv](http://www.ibelieveinadv.com/2011/11/rexona-man-bra-mother-in-law/) & [loweandpartners](http://www.loweandpartners.com/) The [Rexona Men](https://www.trendhunter.com/trends/rexona) ad campaign shows that this deodorant works "even on your most stressful day," according to the prints. The ads show a wife or girlfriend's discovery of another woman's bra and an unexpected visit for the in-laws. No matter what the distressful scenario, Rexona Men is there to keep men cool, calm and smelling as pleasant as ever. Conceived and executed by [Lowe](https://www.trendhunter.com/trends/lowes-community-bucket-list-tour), an ad agency based in Istanbul, the Rexona Men ad campaign is simple and relatable. Relying on minimalist illustrations that are really popular right now, it also provides a refreshing take on men's deodorant in general. As funny as Axe and [Old Spice](https://www.trendhunter.com/trends/old-spice-total-body-deodorant) commercial spots are, sometimes a person just needs a basic reminder why one product is better than another. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 41% | Activity: 43% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What Makes This Trend Stand Out - **Minimalist Illustration:** Opportunity for deodorant brands to use minimalist illustrations in their advertising campaigns, providing a refreshing and relatable approach. - **Relatable Ad Campaigns:** Opportunity for brands to create relatable ads that connect with consumers by showcasing everyday situations and the benefits of their products. - **Basic Product Differentiation:** Opportunity for brands to focus on simple reminders of why their products are superior, appealing to consumers who are seeking a straightforward comparison. ### Sectors Adopting This - **Personal Care Products:** Disruptive innovation opportunity for personal care brands to incorporate minimalist illustrations and relatable scenarios in their advertisements. - **Advertising and Marketing:** Opportunity for the advertising industry to create relatable campaigns that highlight the unique selling points of various products. - **Consumer Goods:** Opportunity for consumer goods brands to differentiate their products by emphasizing simple comparisons and benefits in their marketing strategies. ## Related on Trend Hunter - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [3-Day Deodorant Products](https://www.trendhunter.com/trends/rexona.md) - [Mascot-Approved Deodorant Campaigns](https://www.trendhunter.com/trends/dove-mencare-deodorant.md) - [Interactive Scented Billboard Ads](https://www.trendhunter.com/trends/lola-mullenlowe.md) - [Men-Focused Deodorant Campaigns](https://www.trendhunter.com/trends/smells-like-a-date.md) - [Effective Heavy Sweating Cosmetics](https://www.trendhunter.com/trends/dove-mencare-maximum-protection.md) - [No-Nonsense Grooming Campaigns](https://www.trendhunter.com/trends/rock-face-makes-scents-campaign.md) - [Sniffable Deodorant Billboards](https://www.trendhunter.com/trends/deodorant-billboard.md) - [Mood-Boosting Deodorants](https://www.trendhunter.com/trends/mood-boosting-aluminum-free-deodorant.md)