# Gym-Goer Breakup Kits RXBAR's R-eXes Offer Pays for Exes to Find a New Gym By Laura McQuarrie | Published 2024-01-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/rexes References: [ca.finance.yahoo](https://ca.finance.yahoo.com/news/ditch-ex-not-gym-rxbar-140000532.html) & [RXBAReXes](http://RXBAReXes.com)  Navigating the uncomfortable phase of dividing assets after a breakup might involve difficult discussions about everything from pets and sentimental items to separately enjoying shared activities and locations—and with the R-eXes limited-time offer, [RXBAR](https://www.trendhunter.com/trends/we-didnt-work-out-so-lets-workout-somewhere-else) wants to pay for an ex to join a new gym. According to surveyed gym-goers, 61% of people claim they would change up their workout routine to avoid an ex. Select winners will get the RXBAR R-eXes kit this breakup season and it's equipped with workout gear and [RXBAR protein bars](https://www.trendhunter.com/trends/rxbar-high-protein) to make one's fitness goals a reality, and all without awkward run-ins with an ex-partner at the gym. Each kit comes with two boxes, including one box for an ex with a gift card so that they can secure a [new gym membership](https://www.trendhunter.com/trends/rep-gym-pass). Image Credit: Evan Kalman for RXBAR ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 68% | Activity: 82% | Freshness: 20% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Breakup Workout Kits:** RXBAR's R-eXes offer pays for an ex to join a new gym to avoid awkward encounters post-breakup. - **Personalized Fitness Kits:** RXBAR's R-eXes kits come equipped with workout gear and protein bars tailored to individual fitness goals. - **Emotional Wellness in Fitness:** More gym-goers are seeking ways to navigate uncomfortable situations, such as breakups, by incorporating emotional support into their fitness routines. ### Where This Applies - **Fitness Equipment:** Companies in the fitness equipment industry can create specialized breakup workout kits that cater to the emotional needs of individuals going through a breakup. - **Protein Bar Manufacturing:** Protein bar manufacturers could partner with fitness brands to include their products in personalized fitness kits designed for different emotional situations. - **Gym Memberships:** Gym membership providers can leverage the trend of breakup workout kits by offering special promotions or discounts targeted at individuals going through breakups. ## Related on Trend Hunter - [Breakup Gym Campaigns](https://www.trendhunter.com/trends/we-didnt-work-out-so-lets-workout-somewhere-else.md) - [Protein Bar Bouquets](https://www.trendhunter.com/trends/gift-for-gym-lovers.md) - [Couch-Free Lifestyle Challenges](https://www.trendhunter.com/trends/bar-the-couch-pledge.md) - [Gym Breakup Promotions](https://www.trendhunter.com/trends/gym-breakup.md) - [Rewarding Resistance Bands](https://www.trendhunter.com/trends/rxbands.md) - [Breakup-Themed Donation Pop-ups](https://www.trendhunter.com/trends/exboxes.md) - [Protein Snack-Brand Travel Sweepstakes](https://www.trendhunter.com/trends/out-of-travel-bs.md) - [Self-Indulgence Treat Boxes](https://www.trendhunter.com/trends/uber-eats-x-love-cocoa-break-up-box.md) - [Motivational AR Packaging](https://www.trendhunter.com/trends/no-bs-motivator-experience.md)