# Chromatic Drugstore Packaging The Rexall Be Better Brand Boasts a Vivid Visual Identity By Jana Pijak | Published 2016-03-24 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/rexall-be References: [jackmanreinvents](http://www.jackmanreinvents.com/reinventions/rexall/) & [rexall](http://www.rexall.ca/brands/be-better) The Rexall Be Better range is the drugstore's in-house brand offering that includes [supplements and skincare products](https://www.trendhunter.com/trends/trace-products) along with household goods like [cleaning supplies and laundry detergent](https://www.trendhunter.com/trends/fabulosa-rebranding). Designed with both quality and low cost in mind, this product range fits with Rexall's most recent re-branding strategy that was brought to life by the creative team at Jackman Reinvents. Featuring clean packaging and typographic labels, each Rexall Be Better product is color-coded according to consumers' needs. While the drugstore brand's supplements and medicinal remedies feature traditional indigo containers with turquoise labels, its [snack range products](https://www.trendhunter.com/trends/betterforyou-snack) boast varying colors that used to identify different ingredients. Rexall's Be Better household goods are displayed in clear containers and accented with bright green and yellow labels that feature a consistent typeface throughout. Standing apart from competitors, Rexall's simple branding overhaul makes its most affordable products appear more exclusive to store visitors. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 23% | Activity: 21% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Color-coded Product Range:** Creating color-coded product lines that cater to specific consumer needs can enhance product identification and foster brand loyalty. - **Clean Labeling and Packaging:** Developing uncluttered, minimalist packaging that communicates product information can enhance the perceived value of a brand while reducing overall production costs. - **In-house Branding Strategy:** Creating an in-house product range provides an opportunity to optimize supply chain efficiency and maximize profit margins while also improving brand recognition. ### Who This Affects Most - **Health and Wellness:** Developing color-coded packaging and clean labeling strategies can enhance the consumer experience and brand recognition in the health and wellness industry. - **Consumer Packaged Goods:** Investing in an in-house product range provides opportunities for cost savings and streamlining supply chain operations in the consumer packaged goods industry. - **Retail:** Modernizing branding strategies by implementing color-coded packaging and clean labeling designs can increase product visibility and consumer trust in the retail industry. ## Related on Trend Hunter - [Streamlined Skincare Packages](https://www.trendhunter.com/trends/panoxyl.md) - [Inclusive Skincare Branding](https://www.trendhunter.com/trends/featforskin.md) - [Eye-Catching Acne Solutions Packaging](https://www.trendhunter.com/trends/zitsticka-target.md) - [Vibrant Organic Product Branding](https://www.trendhunter.com/trends/fruit-bliss.md) - [Vibrant Snack Packaging Designs](https://www.trendhunter.com/trends/cooper-street-snacks.md) - [Eye-Catching Fruit Cups](https://www.trendhunter.com/trends/dole-sunshine-company-packaging.md) - [Vibrant Better-For-You Snack Packaging](https://www.trendhunter.com/trends/betterforyou-snack-packaging.md) - [Accessible Health-Focused Packaging](https://www.trendhunter.com/trends/nutrition-information-label.md) - [Nutrition-Focused Protein Product Branding](https://www.trendhunter.com/trends/pure-protein-branding.md)