# Facade-Shifting Headquarters REX Architecture Changes the Outside of Two Conjoined Media Companies By Jamie Danielle Munro | Published 2014-04-18 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/rex-architecture References: [designboom](http://www.designboom.com/architecture/rex-media-headquarters-buildings-04-17-2014/) & [rex-ny](http://rex-ny.com/) REX Architecture has adjusted the outside of the buildings of two conjoined media companies to change in looks as the day goes on. Reacting to the positioning of the sun, the [sides of these structures](https://www.trendhunter.com/trends/two-face-house) features [retractable sunshades](https://www.trendhunter.com/trends/us-consulate-general). Since the heat is so unbelievably strong in the region, this type of architecture is needed in order for people to stay cool. During the day the shades go up, protecting the people inside from the warm rays, and at night they are pulled back so that passersby can see inside the building. Moreover, common areas are situated in the lower part of the building, again to help with the heating issue. These areas are shaded from the sun just that little bit more. Photo Credits: [designboom](http://www.designboom.com/architecture/rex-media-headquarters-buildings-04-17-2014/), [rex-ny](http://rex-ny.com/) ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 8% | Activity: 17% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Architecture](https://www.trendhunter.com/architecture) ## Key Themes ### What Makes This Trend Stand Out - **Adaptive Architecture:** REX Architecture's facade-shifting buildings showcase how architecture can adapt to natural conditions to benefit inhabitants and reduce the building's environmental impact. - **Dynamic Building Skins:** REX Architecture's facade-shifting design illustrates an innovative opportunity to create responsive building envelops that automatically adapt to different environmental factors. - **Smart Sun Shading:** REX Architecture's facade-shifting sunshades unveil how automated shading systems can optimize both comfort and energy efficiency by responding intelligently to sunlight and ambient temperature. ### Sectors Adopting This - **Architecture:** Architecture firms can explore the possibilities of smart skins and adaptable envelopes to create buildings that dynamically respond to environmental changes and create more sustainable spaces. - **Construction:** Construction companies can leverage intelligent sunshades and adaptive features to create more energy-efficient and comfortable buildings that incorporate bioclimatic design elements. - **Real Estate:** Real estate developers can incorporate REX Architecture's facade-shifting design in commercial buildings, hotels, and residential complexes to enhance the occupant's well-being, reduce energy costs, and improve the asset's value proposition. ## Related on Trend Hunter - [Moveable Wooden Office Facades](https://www.trendhunter.com/trends/acvcscmetea.md) - [Self-Cooling Exterior Buildings](https://www.trendhunter.com/trends/promenade-building.md) - [Climate-Responsive Housing](https://www.trendhunter.com/trends/the-cielo.md) - [Office Building Rainbow Facades](https://www.trendhunter.com/trends/vertical-rainbow-office.md) - [Housing Block Defensive Facades](https://www.trendhunter.com/trends/bureau-des-mesarchitecture.md) - [Diplomatic Shaded Designs](https://www.trendhunter.com/trends/us-consulate-general.md) - [Stainless Steel-Wrapped Buildings](https://www.trendhunter.com/trends/exp-building.md) - [Metal Awning Offices](https://www.trendhunter.com/trends/uchida-shoten.md) - [Shape‑shifting Retreats](https://www.trendhunter.com/trends/modular-offgrid-house.md)