# Second-Hand Clothing Marketplaces Reworn.co Offers Used and Vintage Clothing By Joey Haar | Published 2018-05-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/rewornco References: [producthunt](https://www.producthunt.com/posts/reworn-co) & [reworn.co](https://reworn.co/?ref=producthunt) Not only does vintage clothing tend to be an affordable way to look hip, but it's also a benefit to the environment in the push against fast fashion, and Reworn.co is a new platform that brings [vintage shopping online](https://www.trendhunter.com/trends/resale-search-engine). The site serves as a marketplace for [second-hand clothing](https://www.trendhunter.com/trends/preowned-platform), turning the traditionally low-tech [second-market fashion industry](https://www.trendhunter.com/trends/consignment-retailers) into something for a generation accustomed to e-commerce. Reworn.co has several filters that make it a far easier experience than shopping in brick-and-mortar vintage stores. Whereas in stores, consumers need to dig through rack after rack to find the nicest pieces (all while wondering about that mysterious odor), Reworn.co has filters for size, gender, brand, and even which site the piece of clothing comes from originally. Users can also sign up to filter out clothing made with animal products and clothing that's inauthentic. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 55% | Activity: 61% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Online Vintage Shopping:** Reworn.co is disrupting the fashion industry by bringing vintage shopping online, making it easier and more convenient for consumers to find and purchase second-hand clothing. - **Sustainable Fashion:** The rise of second-hand clothing marketplaces like Reworn.co is contributing to the push against fast fashion, offering an affordable and environmentally-friendly alternative to traditional retail. - **Personalized Filtering:** With filters for size, gender, brand, and even original site, Reworn.co is revolutionizing the vintage clothing shopping experience by allowing users to easily find exactly what they are looking for. ### Who This Affects Most - **E-commerce:** The emergence of platforms like Reworn.co highlights the potential for growth and innovation in the e-commerce industry, specifically within the niche of second-hand fashion. - **Sustainability:** The second-hand clothing marketplace trend presents opportunities for sustainability-focused industries to develop innovative solutions for reducing waste and promoting a circular fashion economy. - **Fashion Retail:** Traditional brick-and-mortar vintage stores may need to adapt and integrate online platforms like Reworn.co to remain competitive in the evolving fashion retail industry. ## Related on Trend Hunter - [Luxury Recommerce Platforms](https://www.trendhunter.com/trends/hewi.md) - [Mindful Preloved Fashion Platforms](https://www.trendhunter.com/trends/wyse-london-preloved.md) - [Branded Customer Resale Marketplaces](https://www.trendhunter.com/trends/relove.md) - [Secondhand Search Engines](https://www.trendhunter.com/trends/secondsense.md) - [Pre-Loved Clothing Platforms](https://www.trendhunter.com/trends/preowned-platform.md) - [Regenerative Designer Fashion Shows](https://www.trendhunter.com/trends/endless-runway.md) - [In-Store Swap Shops](https://www.trendhunter.com/trends/primark-swap-shop.md) - [Online Luxury Resale Platform](https://www.trendhunter.com/trends/luxury-consignment-platform.md) - [Pioneering Secondhand Search Engines](https://www.trendhunter.com/trends/secondhand-search-engine.md)