# Grey Hair-Tackling Shampoos Rewind It 10 Partners with DJ Khaled to Introduce a New Product By Kalin Ned | Published 2026-02-28 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/rewind-it-10 References: [rewindit10](https://rewindit10.com/products/men-s-progressive-greyaway-shampoo) Rewind It 10 announced a partnership with global brand ambassador DJ Khaled to introduce a new product called Progressive Greyaway Shampoo. The formula is designed to gradually eliminate grey hair and restore natural-looking color in both hair and beard. The Progressive Greyaway Shampoo represents a departure from traditional hair dyes, as its progressive formula works with each wash to gently and gradually blend darker tones. The product is formulated to be [vegan, gluten-free, and ammonia-free](https://www.trendhunter.com/trends/violet-shampoo), and it incorporates ingredients like Argan Oil, Chestnut Seed Extract, and Hydrolyzed Pea Protein to enhance shine and conditioning. A significant practical advantage highlighted for this shampoo is its [mess-free application](https://www.trendhunter.com/trends/instant-root-touchup), as it requires no gloves, leaves no stains on hands or shower surfaces, and lathers in easily, simplifying the entire grooming routine. Image Credit: Rewind It 10 ## Trend Insights (Trend Hunter) - Score: 7.4/10 - Popularity: 77% | Activity: 80% | Freshness: 66% - Audience gender: 70% men, 30% women - Primary generations: Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### Key Themes Behind This Trend - **Progressive Color-correcting Formulas:** Formulations that gradually reverse visible greying across repeated washes present an alternative to one-time permanent dyes and could shift consumer preference toward gentler, maintenance-oriented coloring. - **Celebrity-branded Grooming Tech:** High-profile ambassador partnerships blending influencer reach with novel grooming products signal a route for rapid mainstream adoption of niche haircare innovations. - **Clean-beauty Functional Haircare:** Vegan, ammonia-free blends that combine conditioning actives with color-modulating ingredients reflect growing demand for multifunctional products that prioritize safety and efficacy. ### Where This Applies - **Hair Care and Cosmetics:** Salon-focused and retail cosmetic firms face potential disruption as progressive, mess-free shampoos compete with traditional dye services and boxed-color offerings. - **Mens Grooming and Beard Care:** Beard-specific formulations that subtly restore pigment while conditioning point to new product categories tailored to male grooming maintenance habits. - **Personal Care Retail and Direct-to-consumer:** Retailers and DTC brands could see inventory and merchandising shifts as low-mess, at-home color-correcting shampoos change shopper expectations for convenience and repeat purchase cycles. ## Related on Trend Hunter - [Dual-Pill Hair Supplements](https://www.trendhunter.com/trends/gro-advanced-hair-growth-density.md) - [Defiant Hair Color Collections](https://www.trendhunter.com/trends/aging-disgracefully-collection.md) - [Men-Targeting Anti-Aging Hair Serums](https://www.trendhunter.com/trends/antiaging-hair-serum.md) - [Biotech-Powered Prestige Haircare](https://www.trendhunter.com/trends/kilgourmd-shampoo-conditioner.md) - [Root Touch-Up Mascaras](https://www.trendhunter.com/trends/the-gray-escape-hair-brow-mascara.md) - [Clear Haircare Collections](https://www.trendhunter.com/trends/clear-collection.md) - [Nutrient-Dense Pre-Shampoo Hair Masks](https://www.trendhunter.com/trends/rich-reset-preshampoo-mask.md) - [Ammonia-Free Cream Hair Dyes](https://www.trendhunter.com/trends/garnier-good-permanent-hair-dye.md) - [Retro-Toned Haircare Spots](https://www.trendhunter.com/trends/ogxs-national-tv-campaign.md)