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# Tasty Mother's Day Giveaways
This Wienerschnitzel Promotion Rewards Moms with a Free Meal

By Katherine Pendrill | Published 2016-05-02 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/rewards-moms
References: [chewboom](http://www.chewboom.com/2016/04/30/moms-eat-free-wienerschnitzel-may-8-2016/) & [facebook](https://www.facebook.com/Wienerschnitzel/photos/a.420001638385.192396.6481598385/10153750963798386/?type=3&theater)

In honor of Mother's Day, [Wienerschnitzel](https://www.trendhunter.com/trends/bbq-pulled-pork-dog) is running a promotion that rewards moms with a free meal. While many restaurants are offering special discounts on Mother's Day, this fast food joint is going a step further by giving every hard-working mom a free meal.

The special Mother's Day promotion will be held on Monday, May 8th, at all participating Wienerschnitzel locations. The promotion rewards moms with a free [Chili Dog](https://www.trendhunter.com/trends/chilis-x-lizzo-campaign), a small order of fries and a small soda simply for coming in. The catch is that moms will only be able to take advantage of the promotion with proof of 'Mom-bership.' In other words, moms will need to bring in their kids, share a family photo or reveal an embarrassing story about their offspring in order to prove their motherhood status.

## Trend Insights (Trend Hunter)

- Score: 3.4/10
- Popularity: 49% | Activity: 44% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive)

## Key Themes

### Why This Trend Is Growing

- **Mom-bership Proofs:** Using unconventional means of verifying customer identity opens opportunities for creating fun and engaging marketing campaigns.
- **Freebie Rewards:** Providing free meals, products or services is an effective customer acquisition strategy that leads to increased brand loyalty.
- **Holiday Promotions:** Creating seasonal promotions can drive traffic to a business and serve as an opportunity to generate buzz and create brand awareness.

### Industries Being Reshaped

- **Fast Food:** Fast food restaurants can create engaging seasonal campaigns aligned with their brand identity to drive customer traffic and gain market share
- **Food and Beverage:** The food and beverage industry can leverage holiday promotions to increase customer engagement, build brand awareness, and position themselves as a top-of-mind choice for consumers.
- **Marketing and Advertising:** Marketing agencies can work with brands to create unique and creative promotional campaigns that resonate with their target audience and generate positive ROI.

## Related on Trend Hunter

- [Mother's Day Sandwich Promotions](https://www.trendhunter.com/trends/subway-mothers-day.md)
- [Mother's Day Food Promos](https://www.trendhunter.com/trends/grubhub-and-amazon-prime.md)
- [Mother's Day Pizza Deals](https://www.trendhunter.com/trends/7-meat-pizza.md)
- [Hot Dog-Themed Holiday Meals](https://www.trendhunter.com/trends/25-franksgiving-family-feast.md)
- [Mother's Day Restaurant Promotions](https://www.trendhunter.com/trends/mothers-day-bundles.md)
- [Mother's Day QSR Campaigns](https://www.trendhunter.com/trends/kfc-nuggets-of-appreciation-meal.md)
- [Mother's Day Cafe Promotions](https://www.trendhunter.com/trends/starbucks-mothers-day.md)
- [Mother's Day Barbecue Deals](https://www.trendhunter.com/trends/dickeys-classic-buffet.md)
- [Father's Day QSR Promotions](https://www.trendhunter.com/trends/burger-king-fathers-day.md)
