# Rewarding Impatience Microdocumentaries Fill “Need it Now” Niche By Going Like Sixty | Published 2008-11-06 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/rewarding-impatience-quicky-mini-documentaries-fill-need-it-now-niche References: [treehugger](http://www.treehugger.com/files/2008/11/short-attention-span-science-theater.php) We can't get it fast enough. Information, that is. Seconds seem like an eternity. Who would watch an hour documentary? Half-hour? Today, very few people, which is why the [microdocumentary form](https://www.trendhunter.com/trends/pinedrama) is popping up. Microdocs are from the Short Attention Span Science notebook. The Microdocs are [two to four minute videos](https://www.trendhunter.com/trends/boring-button) that deal with an important issue, quickly. The Microdocs give the viewer a taste, and some talking points for the cocktail circuit. **Implications** - In our current world, consumers demand real-time solutions and simply don't have the time to indulge or waste. This pattern is very telling of the large market of people that [view their news on-the-go](https://www.trendhunter.com/trends/tailored-pod). Businesses can gain by providing products and services that give the people what they need like the news, only abbreviated. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 15% | Activity: 71% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Internet](https://www.trendhunter.com/internet) ## Key Themes ### What Makes This Trend Stand Out - **Microdocumentaries:** The rise of microdocumentaries highlights the demand for quick and easily digestible information, creating opportunities for businesses and media outlets to deliver content in a more concise manner. - **Short Attention Span Science:** As attention spans shrink, the Short Attention Span Science trend continues to gain traction, creating opportunities for businesses to create compelling content that captures the viewer's attention in seconds. - **Real-time Solutions:** The demand for real-time solutions continues to grow, creating opportunities for businesses to provide quick and efficient products and services that cater to the on-the-go lifestyle of consumers. ### Sectors Adopting This - **Media:** Media outlets can capitalize on the microdocumentary trend by creating short-form content that appeals to consumers with shorter attention spans. - **Technology:** Technology companies can develop tools and platforms that enable the creation and distribution of microdocumentaries, catering to the demand for easily digestible content. - **Marketing:** Marketing teams can leverage the microdocumentary format to deliver their message to consumers in a concise and engaging manner, capturing their attention in seconds. ## Related on Trend Hunter - [Bite-Sized Gen Z News](https://www.trendhunter.com/trends/matatoday.md) - [AI Video Summaries](https://www.trendhunter.com/trends/article-to-video.md) - [Snackable Pasta Pots](https://www.trendhunter.com/trends/knorr-mini-meals.md) - [Short-Form Film Festivals](https://www.trendhunter.com/trends/film-festival-on-tiktok.md) - [SEO-Optimized Summary Articles](https://www.trendhunter.com/trends/youtube-summarizer.md) - [Video Repurposing Tools](https://www.trendhunter.com/trends/ai-clips.md) - [Layered Online Content Reports](https://www.trendhunter.com/trends/creative-maximalism.md) - [Text-Based Microlearning Tools](https://www.trendhunter.com/trends/microlearning1.md) - [Inspirational Learning Management Tools](https://www.trendhunter.com/trends/get-inspired.md)