# Chinese Morality Banks The City of Yanji is Rewarding Good Deeds with a Redeemable Points System By Alyson Wyers | Published 2015-08-18 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/rewarding-good-deeds References: [psfk](http://www.psfk.com/2015/08/morality-bank-in-china-rewards-you-for-good-deeds.html) & [bbc](http://www.bbc.com/news/blogs-news-from-elsewhere-32898522) When it comes to [rewarding good deeds](https://www.trendhunter.com/trends/chevrolet-good-deeds-cup), the city of Yanji, China established a so-called 'morality bank.' Doing good (helping an elderly person cross the street, for example) earns citizens [redeemable points](https://www.trendhunter.com/trends/incentivized-budgeting). Run by local authorities, the bank's system offers more points for acts that are decidedly more good. For instance, turning in a lost wallet awards you 50 points, where as helping someone out of a dangerous situation could earn you 300 to 500. Donating hematopoietic stem cells, on the other hand, warrants 1000. Accumulated points can be used towards a variety of services, from hair cuts to house cleaning. Rewarding good deeds in this way has been controversial, but thus far all parties have benefited from the morality bank. ## Trend Insights (Trend Hunter) - Score: 0.5/10 - Popularity: 3% | Activity: 4% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) ## Key Themes ### What's Driving This Trend - **Morality Point System:** A trend where individuals are rewarded for good deeds with redeemable points which can be used for various services. - **Community Service Points:** A trend where citizens are awarded points for participating in community service activities. - **Incentivization of Good Deeds:** A trend where organizations are incentivizing positive and constructive behavior among individuals. ### Who This Affects Most - **Financial Services:** A financial services industry could establish similar systems that incentivize responsible financial behavior through redeemable points. - **Healthcare:** Hospitals and blood banks could introduce morality point systems to encourage individuals to donate blood or organs. - **Retail Industry:** Retailers can offer redeemable points for customers who engage in eco-friendly practices, such as using reusable shopping bags. ## Related on Trend Hunter - [Scientific Research-Supporting Banks](https://www.trendhunter.com/trends/science-bnk.md) - [Asian QSR Rewards Programs](https://www.trendhunter.com/trends/panda-express-1.md) - [Litter-Reducing Bitcoin Progams](https://www.trendhunter.com/trends/buttcoin.md) - [Digital Canine Blood Registries](https://www.trendhunter.com/trends/bark-bank.md) - [Blood Center Campaigns](https://www.trendhunter.com/trends/blood-center-campaign.md) - [Charitable Loyalty Program Expansions](https://www.trendhunter.com/trends/charitable-loyalty-program.md) - [Chore Reward Systems](https://www.trendhunter.com/trends/rewardsters1.md) - [Senior Noodle-Gifting Campaigns](https://www.trendhunter.com/trends/longevity-noodles.md) - [Cannabis Blood Bank Initiatives](https://www.trendhunter.com/trends/pot-for-plasma.md)