# Mysterious Monochromatic Photography The REVS Magazine 'Aspen' Editorial is Dark and Emotional By Meghan Young | Published 2013-02-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/revs-magazine-aspen References: [fashionising](http://www.fashionising.com/pictures/b--aspen-by-igor-oussenko-the-dark-side-of-beauty-43499.html) & [revsmag](http://www.revsmag.com/magazine/aspen-by-igor-oussenko/) The REVS Magazine 'Aspen' editorial is full of [dark and dramatic mystery](https://www.trendhunter.com/trends/paranoid-fw25) despite its minimalist setting. Unlike photoshoots full of vibrant colors, sunny backdrops and happy-go-lucky models, [grayscale editorials](https://www.trendhunter.com/trends/wave-prophecy-ls) rely on a deeper soul to reel people in. As evident in this photoshoot, the raw emotion present throughout each image gives them that necessary element that will engage viewers in a meaningful manner. Shot and styled by photographer Igor Oussenko, the REVS Magazine 'Aspen' editorial depicts a woman who looks to be struggling with something. The [black ensembles](https://www.trendhunter.com/trends/black-tag-collection), which feature pieces from such labels as Damir Doma and Jeremy Laing, help to channel this struggle into a visual representation. The androgynous looks in the REVS Magazine 'Aspen' editorial were perfected by makeup artist Kate Kudrina and hairstylist Yaroslav Olkov. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 84% | Activity: 92% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Monochromatic Photography:** Opportunity for photographers to explore the emotional depth of grayscale imagery in a minimalist setting. - **Raw Emotion:** Possibility to capture and convey powerful emotions through monochromatic editorials, creating a meaningful connection with viewers. - **Androgynous Fashion:** Potential for fashion designers to embrace and showcase gender-neutral clothing styles in editorial shoots. ### Where This Applies - **Photography:** Disruptive innovation opportunity for photographers to experiment with monochromatic photography and evoke strong emotions. - **Fashion:** Opportunity for fashion brands to challenge traditional gender norms by promoting androgynous fashion in their collections. - **Art and Design:** Potential for artists and designers to explore the power of monochromatic visuals in evoking deep emotions and narratives. ## Related on Trend Hunter - [Monochrome Living Spaces](https://www.trendhunter.com/trends/grigio-verde.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Stealthy Modern Monochromatic Fashion](https://www.trendhunter.com/trends/black-tag-collection.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Grayscale Fashion Dolls](https://www.trendhunter.com/trends/shadow-high.md) - [Identity-Exploring Clothing](https://www.trendhunter.com/trends/shapes-we-take.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Monochromatic Mystery Gelatos](https://www.trendhunter.com/trends/greyscale-gelato.md) - [Ghostly Collaboration Camera Models](https://www.trendhunter.com/trends/hodinkee-x-leica-q2-ghost.md)