# 90s Chic Lookbooks Iggy Azalea Stars in the New REVOLVE Summer 2014 Campaign By Farida Helmy | Published 2014-04-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/revolve-summer-2014 References: [fashiongonerogue](http://www.fashiongonerogue.com/iggy-azalea-90s-revolve-clothing-summer-2014-campaign/) & [revolveclothing](http://www.revolveclothing.com/?utm_source=shopstyle-en_US&source=shopstyle-en_US&utm_medium=affiliate&cvosrc=affiliate.shopstyle_en_US) Looking oh so 90s fly, Iggy Azalea stars in the new [urban chic REVOLVE Summer 2014 campaign](https://www.trendhunter.com/trends/people-will-talk). Showing us how to do eclectic, bright and funky just right in the new lookbook, the stunningly statuesque Australian rapper looks comfortable and cheeky in the latest pieces from the REVOLVE Summer 2014 line. “Iggy represents REVOLVE in both style and attitude. Our customer is risk-taking, sexy and confident, and Iggy is the perfect embodiment of that. We don’t like to play it safe, and neither does Iggy,” says Michael Mente, Founder and Co-CEO. So if you want to turn up the heat up and give your wardrobe a little bit of edge, make sure you get caught rocking pieces from this [vibrant new line](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam), which includes [sunglasses, crop tops](https://www.trendhunter.com/trends/no-rules-club) and floral prints. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 84% | Activity: 26% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **90s Chic Fashion:** Disruptive innovation opportunity: Creating a line of clothing that combines 90s aesthetic with modern sustainability practices. - **Urban Chic Lookbooks:** Disruptive innovation opportunity: Developing an interactive digital platform that allows users to create their own urban-inspired lookbooks. - **Eclectic Style:** Disruptive innovation opportunity: Launching a subscription service that curates and delivers a personalized selection of eclectic fashion pieces to customers. ### Industries Being Reshaped - **Fashion Retail:** Disruptive innovation opportunity: Introducing augmented reality technology in fitting rooms to enhance the shopping experience and increase sales. - **Digital Marketing:** Disruptive innovation opportunity: Using AI and machine learning to analyze customer data and personalize marketing campaigns for urban chic clothing brands. - **Fashion Media:** Disruptive innovation opportunity: Creating a social media platform specifically for fashion influencers to connect and collaborate with brands and designers. ## Related on Trend Hunter - [AI-Powered Billboard Campaigns](https://www.trendhunter.com/trends/revolve-1.md) - [Avant-Garde Apparel](https://www.trendhunter.com/trends/la-la-anthony.md) - [Dreamy Summer Swimwear Collections](https://www.trendhunter.com/trends/triangls-mirage-drop.md) - [Influencer-Starring Fashion Campaigns](https://www.trendhunter.com/trends/prettylittlething-2.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Nostalgic Fragrance Campaigns](https://www.trendhunter.com/trends/iconic-90s-looks.md) - [Bold Eyewear Collection Campaigns](https://www.trendhunter.com/trends/no-rules-club.md) - [Refreshing Streetwear Collabs](https://www.trendhunter.com/trends/lipton-iced-tea-x-cruel-pancake.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md)