Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Lydia Guevara to Front Campaign in Argentina

 - Jun 21, 2009   Updated: Aug 15 2011
References: & cakeheadlovesevil
PETA has always been political when it comes to supporting animal rights, and their latest frontwoman totally secures that brief.

PETA has secured Lydia Guevara for their Argentinean advertising campaign after discovering she was vegetarian. This represents the first time PETA has ever advertised in this country.

Lydia Guevara is the granddaughter of revolutionary leader Che Guevara and mimics his famous pose for the shoot. The best touch by far is that the bullets have now turned into carrots.

Implications - Guevara is hoping to give back to PETA and have the same influence on the human lifestyle as the original campaign had on her. After seeing PETA's devotion to the cause, she embarked on the vegetarian journey, and hopes that her campaign will attract more people to this alternative lifestyle.