# Money Management Subscriptions Revolut is Set to Launch a New 'Ultra' Subscription Tier By Kanesa D | Published 2023-01-23 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/revolut-1 References: [thepaypers](https://thepaypers.com/online-mobile-banking/revolut-to-launch-ultra-a-new-subscription-plan--1259977) & [revolut](https://www.revolut.com/)  [Revolut](https://www.trendhunter.com/trends/luxury-lifestyle-credit-card), a British financial technology company, has announced that it will be launching its new ‘[Ultra](https://www.trendhunter.com/trends/revolut-the-ultra-experience)’ subscription service by spring 2023. ‘Ultra’ will only be available to individuals who are on the waiting list, and members of this list will be eligible for a [cashback incentive](https://www.trendhunter.com/trends/zapp-subscription-service) once their plan starts. Revolut hopes this new subscription will increase its card usage data and average assets transferred, reassuring consumers that the stock and cryptocurrency market is still a viable investment option. Instead of offering separate checking and savings accounts, Revolut provides solutions that combine savings accounts with the capability to move money the same way you would with a checking account but without using real checks. The company plans to offer it's ‘Ultra’ subscription members more travel and investment-based benefits. Image Credit: Revolut ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 13% | Activity: 13% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) ## Key Themes ### Key Themes Behind This Trend - **Money Management Subscriptions:** Subscription-based financial services that offer a new level of exclusivity and incentives to tailor towards customer's needs. - **Cashback Incentives:** Offering cashback incentives for subscription-based services to attract and retain customers. - **Fintech Expansion:** Financial technology companies expanding their services, such as Revolut's 'Ultra' subscription, to create new revenue streams and solidify their position in the market. ### Where This Applies - **Banking:** Banks can implement subscription-based models to adapt to changing consumer preferences and provide more personalization in financial services. - **Investment:** Investment firms can leverage subscription-based services to attract customers and provide tailored investment strategies. - **Travel:** Travel companies can partner with subscription-based financial services to offer travel-based benefits and simplify spending while abroad. ## Related on Trend Hunter - [Luxury Lifestyle Credit Cards](https://www.trendhunter.com/trends/luxury-lifestyle-credit-card.md) - [Standalone Crypto Trading Services](https://www.trendhunter.com/trends/revolut-3.md) - [Freelance Payment Platforms](https://www.trendhunter.com/trends/revolt.md) - [AI-Powered Digital Banks](https://www.trendhunter.com/trends/revolut-2.md) - [Non-Gamified Trading Portals](https://www.trendhunter.com/trends/trading-portal.md) - [Sculptural AR Installations](https://www.trendhunter.com/trends/revolut-the-ultra-experience.md) - [Subscription Service Management Platforms](https://www.trendhunter.com/trends/subly-platform.md) - [Consolidated Financial Super Apps](https://www.trendhunter.com/trends/financial-super-app.md) - [Rewards-Based Debit Cards](https://www.trendhunter.com/trends/seltz-1.md)