# Free-From At-Home Hair Colors Revlon Total Color Introduces a Clean, Vegan Hair Color Solution By Laura McQuarrie | Published 2020-01-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/revlon-total-color References: [prnewswire](https://www.prnewswire.com/news-releases/revlon-launches-total-color-a-new-breakthrough-in-clean-and-vegan-permanent-hair-color-with-chef-and-author-katie-lee-300992794.html) & [Revlon](http://www.Revlon.com) Revlon Total Color is Revlon's first high-performance, [clean and vegan permanent hair color](https://www.trendhunter.com/trends/bond-repair-concentrate) and it boasts a formula that's packed with [nourishing oils and botanical ingredients](https://www.trendhunter.com/trends/plantbased-haircare-formulation). Notably, the formula excludes a number of traditional hair color ingredients and promises brilliant shine, natural-looking color and 100% full coverage. After applying the Total Color formula, which contains hemp seed oil, the camellia oil-infused Botanical Enriched Conditioning Gloss helps to finish off a fresh look. As Silvia Galfo, [Revlon Global Brand](https://www.trendhunter.com/trends/revlon-colorstay-limitless-matte) President, describes: "Revlon Total Color represents a significant milestone in clean beauty with real innovation in the hair color category. Clean beauty has primarily been about makeup and skincare, but now consumers have a choice in at-home color without having to compromise product performance." Image Credit: Revlon ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 18% | Activity: 34% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### What's Driving This Trend - **Clean Beauty:** Revlon Total Color introduces a vegan, nourishing formula that avoids traditional hair color ingredients, tapping into the growing demand for clean beauty products. - **At-home Hair Coloring:** Revlon Total Color offers a professional-quality option for consumers who prefer at-home hair coloring kits, introducing new innovation opportunities for the industry. - **Nourishing Hair Products:** Revlon Total Color uses hemp seed oil and botanical ingredients in its formula, opening up new innovation opportunities for hair care products that focus on natural, nourishing solutions. ### Who This Affects Most - **Beauty and Personal Care:** Revlon Total Color taps into the clean beauty movement and provides an innovative solution for at-home hair coloring, creating opportunities for the beauty and personal care industry to develop new product lines with natural ingredients. - **E-commerce:** The rise of at-home beauty products is driving e-commerce sales, and the introduction of clean and vegan options like Revlon Total Color opens up new opportunities for e-commerce platforms to sell more products online. - **Sustainable Beauty:** Revlon Total Color's clean and vegan formula aligns with sustainability trends in the beauty industry, creating new opportunities for companies to develop more eco-friendly products and packaging solutions. ## Related on Trend Hunter - [Free-From Hair Colors](https://www.trendhunter.com/trends/igora-zero-amm.md) - [Clean High-Performance Hair Colors](https://www.trendhunter.com/trends/innersense-color-purity.md) - [Skincare-Inspired Hair Color Kits](https://www.trendhunter.com/trends/clairol-colorstrong-kit.md) - [Multi-Dimensional Hair Dyes](https://www.trendhunter.com/trends/dphues-color-dream.md) - [Ammonia-Free Cream Hair Dyes](https://www.trendhunter.com/trends/garnier-good-permanent-hair-dye.md) - [Ammonia-Free Hair Colors](https://www.trendhunter.com/trends/color-art-fresh-line.md) - [Eco Hair Treatment Tubes](https://www.trendhunter.com/trends/hair-treatment-packaging.md) - [At-Home Color Treatments](https://www.trendhunter.com/trends/color-pro.md) - [Clinically Proven Hair Lines](https://www.trendhunter.com/trends/remilia-hair.md)