# National Holiday Marketing Campaigns Revlon Debuted a Month-Long National Lipstick Day Celebration By Grace Mahas | Published 2025-07-17 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/revlon-national-lipstick-day References: [businesswire](https://www.businesswire.com/news/home/)  Revlon has transformed National Lipstick Day into an extended marketing moment, launching a month-long celebration that combines retail promotions with experiential marketing. The beauty brand is offering exclusive rollback pricing on its signature lip products at [Walmart](https://www.trendhunter.com/trends/vagentines-day) locations nationwide, featuring [Super Lustrous](https://www.trendhunter.com/trends/revlon-canada) Lipsticks at $8.97, Super Lustrous Gloss at $8.97, and [ColorStay](https://www.trendhunter.com/trends/canadian-ambassador) Longwear Lip Liner at $7.47 through August 6th. The campaign extends beyond traditional retail with a pop-up activation in downtown Toronto at The Welcome Market. The three-day event allows consumers to experience Revlon's newest Glimmer Shimmer Shine collection through product sampling and complimentary ice cream inspired by the shimmery formulations. This multi-touchpoint approach demonstrates how beauty brands are leveraging unofficial holidays to create sustained engagement periods rather than single-day promotional pushes, transforming fleeting cultural moments into extended brand experiences that drive both trial and purchase. ## Trend Insights (Trend Hunter) - Score: 8.0/10 - Popularity: 97% | Activity: 99% | Freshness: 45% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### What Makes This Trend Stand Out - **Extended Marketing Periods:** Beauty brands are moving beyond single-day discounts, leveraging extended periods to create prolonged engagement with consumers. - **Experiential Marketing Events:** Brands are focusing on creating memorable experiences for consumers through immersive pop-up activations and product sampling. - **Unofficial Holiday Branding:** Companies are capitalizing on unofficial holidays to initiate themed campaigns that enhance brand visibility and consumer interaction. ### Sectors Adopting This - **Beauty:** The beauty industry is innovating by merging retail promotions with experiential marketing to enhance consumer engagement. - **Retail:** Retailers are incorporating innovative pricing strategies and partnerships to drive sustained customer interest over extended promotions. - **Experiential Marketing:** The experiential marketing field is evolving through creative activations that provide interactive and memorable experiences for consumers. ## Related on Trend Hunter - [Month-Long Beauty Pop-Ups](https://www.trendhunter.com/trends/revlon-canada.md) - [Co-Branded Saucy Lip Balms](https://www.trendhunter.com/trends/glass-shine-lip-balm.md) - [Affordable Holiday Makeup Kits](https://www.trendhunter.com/trends/limitededition-makeup-holiday-kits.md) - [Summery Lip Balm Activations](https://www.trendhunter.com/trends/melting-lip-balms.md) - [National Avocado Day Cosmetics](https://www.trendhunter.com/trends/wonderskin-x-chipotle.md) - [Empowering Cosmetic Campaigns](https://www.trendhunter.com/trends/be-unforgettable.md) - [Guacamole-Inspired Lip Stains](https://www.trendhunter.com/trends/lipotle.md) - [Beauty-Branded Holiday Markets](https://www.trendhunter.com/trends/loral-paris-distiller.md) - [Month-Long Color Celebration Events](https://www.trendhunter.com/trends/colorfest.md)