# Immersive Makeup Challenges Revlon Expression Experiment Engages Via Beauty Activities & Contests By Katherinev123 | Published 2012-07-10 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/revlon-expression-experiment References: [popsop](http://popsop.com/56813) & [apps.facebook](https://apps.facebook.com/expressionexperiment/?fb_source=search&ref=ts) The global beauty brand [Revlon](https://www.trendhunter.com/trends/redecor) has just launched a campaign called the Revlon Expression Experiment, a series of interactive beauty programs aimed at engaging and inspiring its female customers. The Revlon Expression Experiment involves a [Facebook](https://www.trendhunter.com/trends/manmades-the-boxer-brief) app that allows users to complete a monthly beauty challenge, such as wearing bright and bold lipstick or painting nails a brazen hue, and then share photos of their completed beauty task with their online friends. The Facebook app also features [video beauty tutorials](https://www.trendhunter.com/trends/bayside-high-school) and tips, in addition to videos featuring "real women" who have accomplished some of Revlon's beauty challenges. In addition to North America, the campaign will be launched overseas, including Australia, China, India, and South Africa, and it also features Halle Berry, Olivia Wilde and Emma Stone as ambassadors of the campaign and brand. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 30% | Activity: 59% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Interactive Beauty Programs:** Revlon's Expression Experiment engages customers through interactive beauty challenges on a Facebook app, showcasing the trend of immersive makeup experiences. - **Social Media Influencer Partnerships:** Collaborating with celebrity ambassadors Halle Berry, Olivia Wilde, and Emma Stone, Revlon taps into the trend of leveraging social media influencers for brand campaigns. - **Global Expansion of Beauty Campaigns:** Revlon is launching its Expression Experiment campaign in multiple countries, highlighting the trend of beauty brands expanding their reach internationally. ### Who This Affects Most - **Beauty Products and Cosmetics:** The immersive beauty programs and partnerships in Revlon's Expression Experiment campaign offer opportunities for disruption and innovation in the beauty products and cosmetics industry. - **Social Media and Digital Marketing:** The use of a Facebook app and collaborations with social media influencers demonstrate the potential for disruptive innovation in the social media and digital marketing industry. - **International Expansion and Branding:** Revlon's global launch of the Expression Experiment campaign presents opportunities for disruptive innovation in the international expansion and branding industry. ## Related on Trend Hunter - [Bold Beauty Campaigns](https://www.trendhunter.com/trends/i-play-beauty-campaign.md) - [Lipstick Decorating Games](https://www.trendhunter.com/trends/redecor.md) - [Month-Long Beauty Pop-Ups](https://www.trendhunter.com/trends/revlon-canada.md) - [Empowering Beauty Campaigns](https://www.trendhunter.com/trends/you-are-amazing.md) - [Experiential Beauty Campaigns](https://www.trendhunter.com/trends/heathrow-airport.md) - [Inclusive Beauty Games](https://www.trendhunter.com/trends/elf-beauty-glow-up.md) - [Transformative Skincare Campaigns](https://www.trendhunter.com/trends/preppair.md) - [Virtual Beauty Speakeasies](https://www.trendhunter.com/trends/virtual-luxe-lounge.md) - [National Holiday Marketing Campaigns](https://www.trendhunter.com/trends/revlon-national-lipstick-day.md)