# Month-Long Beauty Pop-Ups Revlon Canada Celebrates National Lipstick Day with an Exclusive Pop-Up By Debra John | Published 2025-07-16 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/revlon-canada References: [businesswire](https://www.businesswire.com/news/home/20250715991660/en/Revlon-Canada-Celebrates-Most-Trusted-Credentials-by-Turning-National-Lipstick-Day-into-a-Month-Long-Celebration)  In celebration of National Lipstick Day on July 29, [Revlon Canada](https://www.trendhunter.com/trends/limitededition-makeup-holiday-kits) has launched a nationwide promotional campaign alongside an exclusive pop-up event in downtown Toronto. As part of this initiative, the brand is offering limited-time discounts on some of its most popular lip products, including items from the '[ColorStay](https://www.trendhunter.com/trends/canadian-ambassador)' and '[Super Lustrous'](https://www.trendhunter.com/trends/revlon-national-lipstick-day) collections. The featured products include 'Super Lustrous Lipstick,' formulated with 80% conditioning ingredients for a smooth, creamy texture, 'Super Lustrous The Gloss,' designed to deliver dewy shine and moisture with a lightweight, non-sticky finish and the 'ColorStay Longwear Lip Liner,' offering rich pigment and long-lasting definition for up to eight hours. To further mark the occasion, Revlon is hosting a themed pop-up experience in downtown Toronto. Visitors will be invited to swatch a wide variety of lip shades, receive complimentary samples from the brand’s new 'Glimmer Shimmer Shine' collection, and enjoy ice cream treats inspired by the collection’s shimmering finishes. Image Credit: Revlon Canada ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 55% | Activity: 58% | Freshness: 45% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What's Driving This Trend - **Experiential Retail Pop-ups:** Brands like Revlon are using temporary retail spaces to create immersive experiences that engage customers in interactive and memorable ways. - **Limited-time Product Discounts:** The strategic use of timed discounts during special events is helping brands stimulate purchase urgency and boost consumer interest. - **Cosmetic-themed Indulgences:** Integrating themed treats like ice cream inspired by product collections offers an innovative way to enhance the consumer experience and brand storytelling. ### Who This Affects Most - **Cosmetics:** Companies within the cosmetics industry are increasingly turning to experiential marketing to differentiate their offerings in a crowded marketplace. - **Retail:** The evolving retail industry is witnessing a rise in pop-up stores that cater to event-based consumer engagements and exclusive product launches. - **Food and Beverage:** The food and beverage sector sees emerging opportunities in cross-promotions with beauty brands that create unique product pairings such as themed treats. ## Related on Trend Hunter - [National Holiday Marketing Campaigns](https://www.trendhunter.com/trends/revlon-national-lipstick-day.md) - [Co-Branded Saucy Lip Balms](https://www.trendhunter.com/trends/glass-shine-lip-balm.md) - [Affordable Holiday Makeup Kits](https://www.trendhunter.com/trends/limitededition-makeup-holiday-kits.md) - [Luxurious Lipstick Pop-Ups](https://www.trendhunter.com/trends/spike-valentino-popup.md) - [Bakery-Themed Beauty Pop-Ups](https://www.trendhunter.com/trends/clarins-sweet-spot.md) - [Saloon-Style Beauty Pop-Ups](https://www.trendhunter.com/trends/sweetheart-saloon.md) - [Experiential Lip Color Services](https://www.trendhunter.com/trends/lip-lab.md) - [Indulgent Beauty Pop-Ups](https://www.trendhunter.com/trends/pout-preserve-lip-treatment.md) - [Concert-Centric Makeup Activations](https://www.trendhunter.com/trends/shimmer-studio-by-sephora.md)