# Joyful Premium Juices Revl Fruits is Boldly Redefining the Premium Juice Category By Laura McQuarrie | Published 2024-01-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/revl-fruits References: [finance.yahoo](https://finance.yahoo.com/news/introducing-revl-fruits-refreshingly-different-144900722.html) & [revlfruits](http://www.revlfruits.com)  [Revl Fruits](https://www.trendhunter.com/trends/never-grow-up-campaign) is introducing itself to the world as a juice brand that's on a mission to fill the "joy gap" in the premium juice market and avoid having consumers compromise on value or taste. Notably, Revl Fruits juices have at least [25% less sugar](https://www.trendhunter.com/trends/sunmagic-juice-inspo) compared to the leading brand of 100% juice. What's more, these vibrant, 100% fruit juices are free from added sugar and GMO ingredients, and they're ready to be enjoyed at any time of the day or night, on their own or potentially even spiked to create refreshing [hard juice cocktails](https://www.trendhunter.com/trends/just-hard-squeezed) for adults. Boldly Cran, Tart Cherry, Berry Wild (with superfruits cranberry, pomegranate and açaí) and Truly Tropical (pineapple-mango) are the four premium varieties that Revl Fruits is introducing first. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 75% | Activity: 78% | Freshness: 21% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Premium Juice Market:** The premium juice market is seeing a redefinition as brands like Revl Fruits aim to fill the 'joy gap' without compromising on value or taste. - **Low-sugar Juice Options:** Revl Fruits' juices that contain at least 25% less sugar than the leading brand are disrupting the juice industry by offering healthier choices without sacrificing flavor. - **Hard Juice Cocktails:** Revl Fruits' fruit juices provide an opportunity for adults to enjoy refreshing hard juice cocktails by simply adding a spike of their choice. ### Industries Being Reshaped - **Beverage Industry:** The beverage industry is being impacted by the emergence of brands like Revl Fruits that are redefining the premium juice category and offering healthier options. - **Health and Wellness Industry:** Revl Fruits' low-sugar juices tap into the growing health and wellness industry by providing consumers with healthier juice options that are still enjoyable and flavorful. - **Alcohol Industry:** The alcohol industry has an opportunity to innovate by incorporating Revl Fruits' fruit juices into novel hard juice cocktails that cater to adult consumers seeking refreshing and unique beverages. ## Related on Trend Hunter - [Wellness-Promoting Fruit Drinks](https://www.trendhunter.com/trends/rebbl-1.md) - [School-Compliant Sparkling Fruit Juices](https://www.trendhunter.com/trends/belvoir-farm-fruitz.md) - [Edgy Gut Health Beverages](https://www.trendhunter.com/trends/killer-fruit.md) - [Free-From Concentrated Juice Drinks](https://www.trendhunter.com/trends/real-fruit-refreshers.md) - [Flavorful Cold-Pressed Juices](https://www.trendhunter.com/trends/twisted-alchemy.md) - [Canned Hard Juices](https://www.trendhunter.com/trends/wild-nectar-hard-juice.md) - [Refreshing Reduced Sugar Juices](https://www.trendhunter.com/trends/tropicana-fresh-light.md) - [Real Fruit Sodas](https://www.trendhunter.com/trends/real-fruit-soda.md) - [Refreshing Low-Calorie Mocktails](https://www.trendhunter.com/trends/joyburst-mocktails.md)