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# Fig-Flavored Lip Masks
The Fig. 1 ReviveLip Enzyme Mask Nourishes Dry, Chapped Lips

By Laura McQuarrie | Published 2023-11-21 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/revivelip-enzyme-mask
References: [instagram](https://www.instagram.com/p/CzuAfS9p6-D/) & [fig-1.co](https://fig-1.co/products/revivelip-enzyme-mask)

![Fig-Flavored Lip Masks](https://cdn.trendhunterstatic.com/thumbs/519/revivelip-enzyme-mask.jpeg)

The Fig. 1 ReviveLip Enzyme Mask is a [leave-on lip mask](https://www.trendhunter.com/trends/weekly-reset-lip-mask) that delivers long-lasting moisturization and supports soft, smooth lips with a cocktail of skin-loving ingredients. This leave-on lip treatment contains beneficial ingredients like hyaluronic acid spheres, sugar-derived vegan squalane and seed oils, along with papain, a gentle chemical exfoliant derived from papaya fruit. This luxe lip mask features rapeseed oil, grapeseed oil, castor seed oil and meadowfoam seed oil, all of which enhance comfort, especially during the drier months of the year.

This lip mask is ready to be used day and night when dry, chapped lips are in need of moisturization, nourishment, smoothing and softening.

The [fig-flavored lip mask](https://www.trendhunter.com/trends/iconic-lip-sleeping-mask) is the brand's first foray into the lip category and it embodies Fig. 1's commitment to creating quality, affordable high-performance skincare made with potent, science-backed ingredients.

## Trend Insights (Trend Hunter)

- Score: 4.1/10
- Popularity: 48% | Activity: 55% | Freshness: 19%
- Audience gender: 30% men, 70% women
- Primary generations: Gen Z, Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics)

## Key Themes

### Why This Trend Is Growing

- **Long-lasting Moisturization for Lips:** The Fig. 1 ReviveLip Enzyme Mask delivers long-lasting moisturization and supports soft, smooth lips with a cocktail of skin-loving ingredients.
- **Chemical Exfoliation for Lip Care:** The Fig. 1 ReviveLip Enzyme Mask contains papain, a gentle chemical exfoliant derived from papaya fruit, for smooth and nourished lips.
- **Luxurious Lip Treatments:** The Fig. 1 ReviveLip Enzyme Mask features a blend of beneficial oils like grapeseed and meadowfoam seed oil for enhanced comfort and hydration.

### Industries Being Reshaped

- **Skincare:** The Fig. 1 ReviveLip Enzyme Mask is a high-performance lip mask that offers long-lasting moisturization and nourishment for dry, chapped lips.
- **Cosmetics:** The fig-flavored lip mask is a new offering in the brand's lip category, showcasing Fig. 1's commitment to affordable and science-backed skincare products.
- **Health and Wellness:** As dry lips are a common issue, the Fig. 1 ReviveLip Enzyme Mask provides a solution with its moisturizing and softening properties, promoting overall lip health.

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