# Co-Created Menopause Skincare Marcelle Made the Revival+ Vitality Menopause Range with 400 Women By Laura McQuarrie | Published 2025-08-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/revival-vitality-menopause References: [newswire](https://www.newswire.ca/news-releases/marcelle-introduces-skincare-collection-to-support-skin-through-menopause-844458685.html) & [marcelle](http://www.marcelle.com)  Often overlooked in the beauty industry, the [menopause experience](https://www.trendhunter.com/trends/live-your-best-menopause) inspired Marcelle to co-create the Revival+ Vitality Menopause Collection with 400 menopausal women, ensuring the products truly reflect their needs, voices, and lived realities. "This is more than a product launch; it's Marcelle's commitment to standing with Canadian women at a time when visibility, representation, and support are more important than ever," expressed Otilia Beschea, Director of Innovation, [Groupe Marcelle Inc.](https://www.trendhunter.com/trends/revitalift-melasyl-dark-spot-creamy-serum) Two targeted formulas were developed with dermatologist-recommended, [sensitive-safe ingredients](https://www.trendhunter.com/trends/gently-formulated-skincare): the Revival+ Vitality Redensifying Day Cream with Vitamin D, turmeric, and squalane, and the comforting Revival+ Vitality Redensifying Eye & Lip Cream with hyaluronic acid, urea, and squalane. This fall, Marcelle will join the 2025 National Menopause Show to host a booth and present a live Revive & Thrive stage session. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 61% | Activity: 63% | Freshness: 47% - Audience gender: 10% men, 90% women - Primary generations: Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Co-creation in Product Development:** Involvement of actual users in product design significantly enriches the product's relevance and market acceptance. - **Targeted Skincare Solutions:** Creating specialized skincare collections that address the unique needs of specific life stages offers fresh opportunities for personalization. - **Inclusive Beauty Initiatives:** Focusing on underrepresented groups like menopausal women highlights a shift in the beauty industry towards broader inclusivity and empathy. ### Industries Being Reshaped - **Menopausal Health:** The growing recognition of menopause as a critical life stage opens pathways for innovative health solutions that cater to underserved needs. - **Beauty and Wellness:** There is a transformative shift in beauty and wellness industries as they incorporate more science-backed, stage-specific products. - **Consumer Co-creation:** Empowering consumers to engage in co-creation processes emerges as a key strategy to enhance product authenticity and brand loyalty. ## Related on Trend Hunter - [Menopause-Focused Collagen Ranges](https://www.trendhunter.com/trends/menopause-range.md) - [Rejuvenating Biotech Serums](https://www.trendhunter.com/trends/mystro-revive-renewing-serum.md) - [Menopause Skincare Trios](https://www.trendhunter.com/trends/intimate-skincare-routine.md) - [Menopause-Friendly Haircare](https://www.trendhunter.com/trends/menoplex.md) - [Hydrating Menopause Face Creams](https://www.trendhunter.com/trends/vichy-neovadiol-peri-menopause.md) - [Menopause Wellness Lines](https://www.trendhunter.com/trends/made-with-tmi.md) - [Prescription-Strength Midlife Skincare](https://www.trendhunter.com/trends/midi-health-skincare.md) - [Gently Formulated Skincare Sets](https://www.trendhunter.com/trends/gently-formulated-skincare.md) - [Menopausal Support Creams](https://www.trendhunter.com/trends/evvy-estradiol-vaginal-cream.md)