# Male-Specific Revitalizing Serums Jiva Apoha's Sundara Handsome Face Serum Soothes and Repairs By Jana Pijak | Published 2017-09-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/revitalizing-serum References: [capbeauty](https://www.capbeauty.com/products/sundara-handsome-face-oil) & [jivaapoha](http://jivaapoha.com) Jiva Apoha is an India-based skincare brand that is known for its organically sourced oils -- this revitalizing serum is a formula specifically designed for men and works to boost circulation, while encouraging a natural regeneration process. Infused with nourishing ingredients like Neem Oil, Vitamin E and sesame, Jiva Apoha's Sundara (Handsome) Face serum works to soothe irritation, and to repair tired or aging skin without the use of harsh additives. The revitalizing serum is a bestseller among [men seeking to look their best](https://www.trendhunter.com/trends/antiaging-skincare-set) without committing to a complex, or lengthy skincare plan. This convenient formula is ideal for on-the-go use and works to [repair and moisturize simultaneously](https://www.trendhunter.com/trends/kizen-complete-facial-moisturizer). Despite of its oil base, the formula remains lightweight, without leaving skin feeling shiny or heavy. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 26% | Activity: 34% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Organic Skincare for Men:** Opportunity for organic skincare brands to create specialized products for men, catering to their unique needs and preferences. - **Convenient On-the-go Skincare:** Potential for skincare brands to develop convenient and portable products that offer multiple benefits in a single formula, targeting busy individuals. - **Lightweight and Non-greasy Formulas:** Space for innovation in skincare industry to create lightweight and non-greasy formulas that provide effective results without leaving a heavy or shiny residue. ### Who This Affects Most - **Skincare:** The skincare industry can capitalize on the growing demand for specialized products tailored to men's skincare needs. - **Organic Beauty:** Opportunity for organic beauty industry to expand its product offerings and appeal to a male consumer base. - **Personal Care:** Personal care industry can explore convenient and multitasking skincare products that align with the modern lifestyle of busy professionals. ## Related on Trend Hunter - [Men-Focused Rejuvenating Hair Serums](https://www.trendhunter.com/trends/hair-thinning-in-men.md) - [Advanced Men's Skincare Creams](https://www.trendhunter.com/trends/men-skin.md) - [Men-Specific Vitamin C Serums](https://www.trendhunter.com/trends/traditional-latin-american-botanicals.md) - [Anti-Aging Men's Skincare Sets](https://www.trendhunter.com/trends/brickell-mens-products.md) - [Algae-Based Eye Serums](https://www.trendhunter.com/trends/well-kept-by-the-y-code.md) - [Men-Specific Skincare Products](https://www.trendhunter.com/trends/caldera-lab1.md) - [Minimalist Masculine Skincare Sets](https://www.trendhunter.com/trends/skincare-routine.md) - [Masculine Hybrid Skincare Ranges](https://www.trendhunter.com/trends/enhanse-mens-skincare.md) - [Antioxidant Rose Serums](https://www.trendhunter.com/trends/brahmi-skincare.md)