# Fatigue-Fighting Foundations The Reboot Active Care Revitalizing Foundation Has Skincare Benefits By Laura McQuarrie | Published 2020-03-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/revitalizing-foundation References: [popsugar](https://www.popsugar.com/beauty/make-up-for-ever-reboot-foundation-review-47276013) & [makeupforever](https://www.makeupforever.com/ca/en/face/foundation/reboot-foundation-MI000028230.html) Thanks to a new wave of [skincare-like makeup products](https://www.trendhunter.com/trends/outside-in-brand), consumers are not just looking to cover up their skin but enrich it with a variety of benefits, as seen in the Make Up For Ever Reboot [Active Care Revitalizing Foundation](https://www.trendhunter.com/trends/stellar-beauty-co). This new foundation formula comes in 24 shades and is described as a skin-revitalizing product with [long-lasting brightening, smoothing and hydrating benefits](https://www.trendhunter.com/trends/lumimatte-foundation). According to the beauty brand, "our makeup artists created Reboot, a foundation that instantly corrects the five effects of fatigue on the skin thanks to a combination of makeup and skincare." The product features a Active Care Matrix complex that works on the skin like a face mask and leaves it feeling comfortable and nourished. Image Credit: Make Up for Ever ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 20% | Activity: 38% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Skincare-makeup Hybrid:** The trend of makeup products offering skincare benefits is on the rise, with more brands looking to provide consumers with multipurpose products. - **Fatigue-fighting Cosmetics:** Beauty brands are investing in products that help combat the visible effects of fatigue on the skin, including dullness and dehydration. - **Multi-benefit Foundations:** Consumers are looking for long-lasting foundation products that go beyond just providing coverage and offer additional benefits, such as brightening and smoothing. ### Sectors Adopting This - **Beauty:** Beauty brands can continue to innovate in the field of skincare-makeup hybrids, with a focus on creating products with multiple benefits for consumers. - **Wellness:** The trend of fatigue-fighting cosmetics aligns with the overall wellness trend, and brands can explore the intersection between beauty and wellness for new product opportunities. - **Fashion:** Makeup trends often align with fashion trends, and fashion brands can explore collaborations with makeup brands to create cohesive looks that offer both style and skincare benefits. ## Related on Trend Hunter - [Skin Booster Foundations](https://www.trendhunter.com/trends/hd-skin-hydra-glow-foundation.md) - [Encapsulated Serum Foundations](https://www.trendhunter.com/trends/serum-foundations.md) - [Nourishing Skin-Focused Foundations](https://www.trendhunter.com/trends/skinfocused-foundation.md) - [Skin-Nourishing Foundation Lines](https://www.trendhunter.com/trends/about-face-1.md) - [Skincare-Inspired Foundations](https://www.trendhunter.com/trends/simply-ageless-skin-perfector-essence-foundation.md) - [Skin Defense Foundations](https://www.trendhunter.com/trends/sunveil-foundation.md) - [Long-Lasting Serum Foundations](https://www.trendhunter.com/trends/reveal-mesh-cushion-foundation.md) - [Luminous Serum Foundations](https://www.trendhunter.com/trends/skin-silk-serum-foundation.md) - [Hydrating Botanical Foundations](https://www.trendhunter.com/trends/botanical-foundation.md)