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# Hibiscus Flower-Infused Eye Creams
The cocokind revitalizing eye cream boasts Oat Extract

By Grace Mahas | Published 2020-09-15 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/revitalizing-eye-cream
References: [cocokind](https://www.cocokind.com/collections/eye-area)

As more consumers search for clean beauty products, [cocokind](https://www.trendhunter.com/trends/advanced-retinol-gel) is setting itself apart with the launch of its revitalizing eye cream. Made with organic, plant-powered ingredients, the new eye cream was designed to firm, smooth, and [depuff the eye area](https://www.trendhunter.com/trends/brightening-and-depuffing-eye-cream) while smoothing the appearance of fine lines and wrinkles around the eye.

The cocokind revitalizing eye cream is made with Persian Silk Tree that fights against glycating stress and gives the upper eyelids a lifted look; Organic Hibiscus Flower that's a natural source of AHA, but gentler that promotes cell renewal; and Oat Extract that supports barrier function and tames sensitivity. To use the cream, simply glide a small amount on the eye area and gently pat dry with your ring finger.

Image Credit: Cocokind

## Trend Insights (Trend Hunter)

- Score: 3.4/10
- Popularity: 42% | Activity: 50% | Freshness: 9%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics)

## Key Themes

### Key Themes Behind This Trend

- **Clean Beauty Products:** Opportunity to develop more clean beauty products made with organic, plant-powered ingredients.
- **Organic Hibiscus Flower:** Opportunity to incorporate organic hibiscus flower into other skincare products due to its natural source of AHA and gentle cell renewal.
- **Glycating Stress-fighting Ingredients:** Opportunity to develop new skincare products with glycating stress-fighting ingredients like Persian Silk Tree that provides a lifted look to the upper eyelids.

### Where This Applies

- **Skincare:** The skincare industry has the opportunity to incorporate more plant-based ingredients in their products and market towards consumers looking for clean, natural produtos.
- **Organic Beauty Products:** The organic beauty products industry should look to the use of organic hibiscus flower in their skincare products due to its natural source of AHA and gentle cell renewal.
- **Anti-aging Products:** The anti-aging products industry can capitalize on the use of glycating stress-fighting ingredients like Persian Silk Tree to help reduce the appearance of wrinkles and fine lines.

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