# Planet Ravaging Campaigns The Revista Planeta Ad Serves up Destructive Dishes By Meghan Young | Published 2011-10-29 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/revista-planeta References: [ibelieveinadv](http://www.ibelieveinadv.com/2011/10/revista-planeta-stuffed-peppers-black-sauce-duck-french-mushrooms/) & [terra.br](http://www.terra.com.br/revistaplaneta/) The Revista Planeta ad campaign serves up some destructive dishes to the dismay of diners everywhere. These [print ads](https://www.trendhunter.com/trends/taste-our-world) are a much-needed dose of reality that demonstrate the harm certain dishes are doing to the planet. Conceived and executed by Sao Paolo-based ad agency [Giovanni + Draft](https://www.trendhunter.com/trends/hotel-emporium) FCB, the Revista Planeta ad campaign presents an array of pictures that relate to planet health issues. For example, duck sauce is presented with a picture of a poor avian creature covered in oil. Another features French mushrooms pictured beside an exploding nuclear cloud. It soon becomes clear that these [recipes are not for food](https://www.trendhunter.com/trends/pizza-hut-frozen-pizza), but recipes for disaster. It is a clever campaign that raises awareness about the health of the planet. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 44% | Activity: 13% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Eco-consumption:** Expanding the use of organic dishes, utensils and containers to decrease the environmental impact of food service. - **Sustainable Cooking:** Using locally grown and sustainably sourced products to reduce environmental damage and create planet-friendly dishes. - **Eco-friendly Packaging:** Developing new, innovative and sustainable packaging solutions for the food service industry to reduce the environmental impact of packaging. ### Industries Being Reshaped - **Food Service Industry:** The food service industry can develop planet-friendly, environmentally conscious menus that reduce the carbon footprint. - **Packaging Industry:** The packaging industry can explore new materials and design that are more sustainable and environmentally friendly. - **Organic Food Industry:** The organic food industry can promote organic dishes, utensils and containers to help reduce the environmental impact of food service. ## Related on Trend Hunter - [Sustainable QSR Litter Adverts](https://www.trendhunter.com/trends/mcdonalds-malta.md) - [AI-Powered QSR Campaigns](https://www.trendhunter.com/trends/fastfood-ad.md) - [Plant-Based Billboard Takeovers](https://www.trendhunter.com/trends/plant-based-billboard.md) - [Quirky Plant-Based Food Ads](https://www.trendhunter.com/trends/gosh-food.md) - [Fruit Waste Ink Posters](https://www.trendhunter.com/trends/fruit-waste-ink.md) - [Provocative Eco Screensavers](https://www.trendhunter.com/trends/planetsaving-screen-savers.md) - [Ice Cream Popsicle Campaigns](https://www.trendhunter.com/trends/devoured-campaign.md) - [Food-Inspired Street Art](https://www.trendhunter.com/trends/dish-pics.md) - [Unusual Food Waste Campaigns](https://www.trendhunter.com/trends/food-waste-campaigns.md)