# Fading Forest Ads The Revista Ecologico Campaign Addresses Dying Species and Trees By Meghan Young | Published 2012-01-27 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/revista-ecologico-campaign References: [ibelieveinadv](http://www.ibelieveinadv.com/2012/01/revista-ecologica-green-blue-yellow/) & [gloriacomunicacao](http://www.gloriacomunicacao.com) It is no secret that [deforestation is devastating for the environment](https://www.trendhunter.com/trends/match-masters), which the Revista Ecologico campaign illustrates. The [ad campaign](https://www.trendhunter.com/trends/outdoor-advertising-campaign) addresses the fact that with every tree chopped down, people are also chopping up the existence of [certain animal species](https://www.trendhunter.com/trends/endangered-species-series). This fact is depicted through the use of minimalist illustrations that tie forests with the survival of animals. As the forest fades out, so does the silhouette of the creature it takes the form of. Conceived and executed by Gloria Comunicacão, an ad agency based in Belo Horizonte, Brazil, the Revista Ecologico campaign simply states in Spanish, “Who kill the forest, kill more than forest.” This message targets many different demographics due to the simple and colorful graphics used. The Revista Ecologico campaign was art directed by Arnaldo Stemberg. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 55% | Activity: 12% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Minimalist Environmental Campaigns:** Opportunity to create simple yet impactful campaigns that address environmental concerns. - **Eco-conscious Advertising:** Opportunity to incorporate sustainability and environmental messaging into advertising campaigns. - **Integrated Messaging:** Opportunity to connect environmental concerns with the impact on animal species. ### Who This Affects Most - **Advertising:** Opportunity for ad agencies to design campaigns that address environmental concerns and incorporate sustainability messaging. - **Environmental Conservation:** Opportunity to collaborate with ad agencies to create campaigns that raise awareness for the link between deforestation and wildlife conservation. - **Animal Conservation:** Opportunity to partner with environmental conservation organizations to create messaging that highlights the impact of deforestation on wildlife species. ## Related on Trend Hunter - [History-Centric Advertisements](https://www.trendhunter.com/trends/royal-ontario-museum.md) - [Almost-Extinct Animal Sculptures](https://www.trendhunter.com/trends/fauna-series.md) - [Art-Promoting Campaigns](https://www.trendhunter.com/trends/beige-billboards.md) - [Irreverent Ethical Soap Campaigns](https://www.trendhunter.com/trends/pure-rush-soap.md) - [Contemporary Conservationist Treehouses](https://www.trendhunter.com/trends/sylvascope-treehouse.md) - [Calmly Dimmed Billboard Campaigns](https://www.trendhunter.com/trends/decaf-billboard.md) - [Energy-Saving Beer Campaigns](https://www.trendhunter.com/trends/ad-that-saves-energy.md) - [Ice Cream Popsicle Campaigns](https://www.trendhunter.com/trends/devoured-campaign.md) - [Provocative AR Campaigns](https://www.trendhunter.com/trends/not-so-happy-animals.md)