# Product Testimonial Apps The 'Picky' App is a Free Video Service for Reviewing Products By Christopher Magsambol | Published 2015-09-02 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/reviewing-products References: [springwise](http://www.springwise.com/free-video-platform-dedicated-product-reviews/) & [picky.co](https://picky.co/index.php) For many consumers, a big part of making purchasing decisions is finding resources to see other's opinions when [reviewing products](https://www.trendhunter.com/trends/appinion). For specific products like smartphones and makeup, [YouTube](https://www.trendhunter.com/trends/bingeandeat) has become relied upon for honest reviews to be seen. Other countless blogs and websites also exist, but sifting through these requires research and this can often take a long time. A new free video platform called 'Picky' now allows users to upload [short videos](https://www.trendhunter.com/trends/growith) of them testing or providing their opinion. Picky is attempting to create a go-to place for reviewing consumer products. Picky has a policy that states the product being reviewed must appear in the video, making for a more authentic consumer experience. Reviewers then post a minute-long video, with a short description and hashtags so others can easily find the specific product review. ## Trend Insights (Trend Hunter) - Score: 0.5/10 - Popularity: 2% | Activity: 6% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Key Themes Behind This Trend - **User-generated Product Reviews:** Picky's video platform taps into the trend of consumers relying on real user reviews before making purchasing decisions, offering a more authentic consumer experience. - **Simplified Product Research:** Picky addresses the need for an easier and quicker way to find and access product reviews, simplifying the research process for consumers. - **Video-based Review Platforms:** The rise of video content as a preferred medium for product reviews opens up opportunities for platforms like Picky to disrupt traditional review channels. ### Where This Applies - **E-commerce:** Platforms like Picky can disrupt the e-commerce industry by providing a centralized hub for authentic user reviews, enhancing the purchasing experience. - **Social Media:** Picky's video-sharing model aligns with the growing social media trend of user-generated content, creating potential disruption in the social media industry. - **Consumer Electronics:** The availability of concise, user-generated video reviews on platforms like Picky can disrupt the consumer electronics industry by influencing purchasing decisions and shaping brand perceptions. ## Related on Trend Hunter - [Product Review Hubs](https://www.trendhunter.com/trends/cherrypicksreviews.md) - [Customer Testimonial Video Platforms](https://www.trendhunter.com/trends/review-reels.md) - [Social Review Platform Apps](https://www.trendhunter.com/trends/the-ping-app.md) - [Digital Review Platforms](https://www.trendhunter.com/trends/digital-products.md) - [Ecommerce Product Feedback Platforms](https://www.trendhunter.com/trends/testsquared.md) - [Consumer Review Platforms](https://www.trendhunter.com/trends/dapplepot.md) - [Interactive Content Sharing](https://www.trendhunter.com/trends/stik-app.md) - [Shoppable Beauty Routine Apps](https://www.trendhunter.com/trends/beautyshelf.md) - [Video Testimonials Tools](https://www.trendhunter.com/trends/collect-video-testimonials.md)