# Customer Testimonial Video Platforms 'Review Reels' Harnesses the Power of Existing Customers By Michael Hemsworth | Published 2022-07-27 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/review-reels References: [betalist](https://betalist.com/startups/review-reels?utm_campaign=startup-87154&utm_medium=atom&utm_source=newsfeed) & [reviewreels.app](https://www.reviewreels.app/?ref=betalist)  The 'Review Reels' platform is a tool for businesses to harness the power of their existing customers for authentic marketing purposes and potentially pull in new ones. The platform works by having businesses collect [short video testimonials](https://www.trendhunter.com/trends/starhaze) from their existing client base in an automated manner. Administrators only need to set up the details before providing it to customers who can quickly and easily upload a video without having to download a separate app. The 'Review Reels' platform could help to greatly increase the capabilities of businesses by taking on a more targeted form of [referral marketing](https://www.trendhunter.com/trends/social-proof1). All videos are stored in a [central library](https://www.trendhunter.com/trends/digital-products) where administrators can pick and choose the ones that they expect to gain the most traction. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 33% | Activity: 39% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) ## Key Themes ### What's Driving This Trend - **Customer Testimonial Video Platforms:** Platforms like Review Reels enable businesses to gather and utilize customer video testimonials for authentic marketing strategies. - **Automated Video Testimonial Collection:** Automated video testimonial collection tools like Review Reels streamline the process for businesses to collect and utilize customer feedback. - **Referral Marketing Evolution:** Tools like Review Reels are shaping the evolution of referral marketing, allowing businesses to tap into the power of authentic customer feedback for better brand promotion. ### Who This Affects Most - **Marketing and Advertising:** The marketing and advertising industry can utilize Review Reels to provide more authentic and engaging content to promote brands in the market. - **Customer Experience Management:** Platforms like Review Reels are suitable for developing a better customer experience management strategy since they allow companies to hear and respond to customers' feedback in real-time. - **Software Development:** Software developers can use Review Reels' automation technology to create similar tools that help companies collect and utilize customer feedback for focused advertising campaigns. ## Related on Trend Hunter - [Video Testimonials Tools](https://www.trendhunter.com/trends/collect-video-testimonials.md) - [Audio Testimonials Solutions](https://www.trendhunter.com/trends/audio-testimonials.md) - [Testimonial Management Platforms](https://www.trendhunter.com/trends/testimonify.md) - [Testimonial Management Tools](https://www.trendhunter.com/trends/shapoio.md) - [Feedback Collection Tools](https://www.trendhunter.com/trends/review-pasta.md) - [AI Survey Feedback Tools](https://www.trendhunter.com/trends/customer-feedback1.md) - [Automated Video Marketing](https://www.trendhunter.com/trends/reelify-ai.md) - [In-App Reward Platforms](https://www.trendhunter.com/trends/inapp-rewards.md) - [Automated Testimonial Generators](https://www.trendhunter.com/trends/magic-wall-of-love.md)