# Luxury Watchmaker Events Jaeger-LeCoultre Announced the Opening of its ‘Reverso Stories’ Pop-Up By Debra John | Published 2024-11-19 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/reverso-stories-popup References: [online-booking.jaeger-lecoultre](https://online-booking.jaeger-lecoultre.com/atelier/110) & [instagram](https://www.instagram.com/jaegerlecoultre/)  [Jaeger-LeCoultre](https://www.trendhunter.com/trends/rendezvous-watches) has announced the 'Reverso Stories' Pop-Up, an [immersive exhibition in New York City](https://www.trendhunter.com/trends/loro-piana-exhibit) this December. The event marks 90 years of the Reverso timepiece, exploring its history, design, and craftsmanship. Presented in four themes—Story of an Icon, Story of Style & Design, Story of Innovation, and Story of Craftsmanship—the exhibit showcases a range of models, from archival timepieces to the [limited-edition 'Reverso Tribute Chronograph'](https://www.trendhunter.com/trends/jaegerlecoultre-reverso) in pink gold. The pop-up will highlight collaborations under Jaeger-LeCoultre’s 'Made of Makers' program, featuring "an olfactory installation with perfumer Nicolas Bonneville and a multimedia artwork, Origin, by artist Yiyun Kang." Running from December 6 to December 15 at the Public Square & Gardens in Hudson Yards, the event will include guided tours, offering visitors an in-depth look at the enduring legacy of this iconic timepiece. Image Credit: Jaeger-LeCoultre ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 86% | Activity: 81% | Freshness: 31% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Why This Trend Is Growing - **Immersive Exhibitions:** Immersive exhibitions like 'Reverso Stories' offer brands a unique way to deeply engage with consumers by providing an interactive and memorable experience. - **Multisensory Brand Experiences:** The integration of olfactory installations and multimedia artworks highlights the growing trend of multisensory brand experiences that create deeper emotional connections with attendees. - **Legacy Showcases:** Showcasing an iconic product's history and evolution, as seen with the Reverso's 90 years, allows brands to cement their heritage and create an aspirational narrative. ### Industries Being Reshaped - **Luxury Goods:** The luxury goods industry can leverage curated events to showcase craftsmanship and heritage, enhancing brand equity and market positioning. - **Event Planning:** The event planning industry can capitalize on high-end brand collaborations to deliver immersive, multisensory experiences that differentiate from traditional events. - **Art and Design:** Integrating art installations with brand events presents opportunities in the art and design industry to expand their influence through cross-disciplinary partnerships. ## Related on Trend Hunter - [Celestial Artful Premium Timepieces](https://www.trendhunter.com/trends/reverso-timepieces.md) - [Art Deco Design Timepieces](https://www.trendhunter.com/trends/reverso-collection.md) - [Timepiece-Focused Event Series](https://www.trendhunter.com/trends/watch-week-aspen-2025.md) - [Artist-Inspired Intricate Timepieces](https://www.trendhunter.com/trends/reverso-tribute-collection.md) - [Retail Exhibition Experiences](https://www.trendhunter.com/trends/tag-heuer-1.md) - [Significant Horology Events](https://www.trendhunter.com/trends/watchtime-new-york.md) - [Redesigned Celestial Timepieces](https://www.trendhunter.com/trends/rendezvous-watches.md) - [Jewelry House Pop-Ups](https://www.trendhunter.com/trends/trinity-collection-popup.md) - [Vintage Timepiece Vault Exhibitions](https://www.trendhunter.com/trends/timepiece-vault.md)