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# Luxury Tome-Like Timepieces
The Reverso Duo Watch from Jaeger Lecoultre

By Marissa Liu | Published 2009-12-26 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/reverso-duo-watch
References: [ablogtoread](http://ablogtoread.com/jaeger-lecoultre/time-for-a-classic-jaeger-lecoultre-reverso-duo-watch/) & [thewatchgallery](http://www.thewatchgallery.co.uk/watch.asp?productid=8544)

It is a timepiece fit for a professor; the [Jaeger-LeCoultre](https://www.trendhunter.com/trends/reverso-stories-popup) Reverso Duo watch has two faces that close like a book for protection. The watch was designed with function in mind, these timepieces were meant for the polo-playing set.

The bookish design of the Reverso Duo watch lends itself more to scholar than athlete. A dark gray face shows [two time zones](https://www.trendhunter.com/trends/wolbrook-pan4timer), one with a 24 hour format. The other, classic white face contains a square dial and guilloche engraved face.

The Jaeger-LeCoultre Reverso Duo watch is available with two differing bands, a brown alligator or a steel or gold metal strap. It is studded with crystal and sapphire.

## Trend Insights (Trend Hunter)

- Score: 2.7/10
- Popularity: 22% | Activity: 51% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen)

## Key Themes

### What's Driving This Trend

- **Dual-face Timepieces:** Opportunity to create innovative timepieces with two faces for versatile functionality.
- **Bookish Watch Designs:** Opportunity to design watches with book-like features, appealing to a scholarly audience.
- **Time Zone Watches:** Opportunity to create timepieces with multiple time zones for frequent travelers and global professionals.

### Who This Affects Most

- **Luxury Watches:** Disruptive innovation opportunity to introduce luxurious timepieces with unique features.
- **Fashion Accessories:** Opportunity to design fashionable watches that combine functionality with stylish aesthetics.
- **Travel and Hospitality:** Disruptive innovation opportunity to cater to the needs of frequent travelers with timepieces featuring multiple time zones.

## Related on Trend Hunter

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