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# Reversible Performance Jackets
Lolë’s Emeline Reversible Jacket is Available in Two Color Options

By Jana Pijak | Published 2020-07-16 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/reversible-jacket-1
References: [ca-en.lolelife](https://ca-en.lolelife.com/products/emeline-revers-jacket-luw0700?variant=31582751031362)

Lolë’s Emeline Reversible [Jacket](https://www.trendhunter.com/trends/eiderdown-puffer-jacket) is lightweight, ultra-warm and compressible. Featuring a slim fit silhouette, the jacket is "insulated with a [600 fill power duck down](https://www.trendhunter.com/trends/aether-rex-down-jacket), is windproof and easy to pack," making it ideal for those traveling.

The jacket is made from windproof polyester and boasts Lolë’s patented Loftech™ synthetic Insulation. Moreover, the garment is lined with 100% nylon and features two convenient zippered pockets. Available in two color options -- a navy and pink combo or a black and yellow pairing -- the outerwear piece fuses style with function and lets wearers change up their look in seconds.

The [two-in-one style](https://www.trendhunter.com/trends/columbia-csc1938-dually-mountain-outerchange) stays true to Lolë’s chic yet function-focused aesthetic and highlights high performance fabrics that work to protect one from the elements without being bulky or heavy.

## Trend Insights (Trend Hunter)

- Score: 4.2/10
- Popularity: 68% | Activity: 50% | Freshness: 9%
- Audience gender: 10% men, 90% women
- Primary generations: Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion)

## Key Themes

### What's Driving This Trend

- **Reversible Performance Jackets:** The demand for lightweight, versatile jackets that offer both style and function continues to rise, creating opportunities for brands to innovate with reversible designs and high performance fabrics.
- **Ultra-warm Insulation:** Insulation technology has become a key selling point in the outerwear industry, with consumers seeking out lightweight yet warm options such as 600 fill power duck down and synthetic Loftech™ insulation.
- **Compact and Travel-friendly:** As travel becomes a more common part of modern lifestyles, there is a growing demand for outerwear that is easy to pack, lightweight, and can transition seamlessly from one activity to another.

### Who This Affects Most

- **Outdoor Apparel:** As consumers continue to prioritize outdoor activities, the demand for high-performance, versatile outerwear options is likely to drive innovation in the outdoor apparel industry.
- **Fashion Retail:** Reversible jackets that can be worn in multiple ways offer fashion retailers an opportunity to showcase versatility, while high-performance fabrics can appeal to consumers seeking style and function.
- **Travel and Tourism:** The trend towards compact and travel-friendly outerwear options caters to consumers who value versatility and convenience, highlighting opportunities for innovation in the travel and tourism industry.

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