# Reversible Doormat Does it Say 'Come in' or 'Go Away'? By Trend Spotter | Published 2007-05-31 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/reversible-doormat-does-it-say-come-in-or-go-away References: [suck.uk](http://www.suck.uk.com/product.php?rangeID=66) This [illusionary reversible doornmat](https://www.trendhunter.com/trends/corner-clock) can be read as saying "come in" from one direction or "go away" from another. Suck UK describes, "It's got to be seen to be believed but from one side this really does read "Come In" and from the other "Go Away". And when you have finished marvelling at this [remarkable feat of graphic design](https://www.trendhunter.com/trends/legitimate-you) you can wipe the mud from your boots too!!" **Implications** - One of the most effective ways a company can distinguish itself in a crowded marketplace is by investing in traditional products that are designed with [novelty in mind](https://www.trendhunter.com/trends/zoom-chair). By appealing to a consumer's comedic and novel interests, the brand immediately separates itself from competitors and creates a lasting (and unique) brand image in the mind of consumers. ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 4% | Activity: 20% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### What Makes This Trend Stand Out - **Reversible Doormats:** Opportunity for brands to create traditional products with a novelty twist to create a lasting brand image. - **Illusionary Home Decor:** Developing unique home decor products that offer an optical illusion can set a brand apart from competitors. - **Graphic Design Innovation:** Opportunity for graphic designers to create innovative designs to disrupt traditional product design. ### Sectors Adopting This - **Home Decor:** Home decor brands can develop products with optical illusions to differentiate themselves from competitors. - **Graphic Design:** Graphic design companies can leverage optical illusions to create unique product designs. - **Retail:** Retailers can capitalize on the novelty factor of reversible doormats to attract customers to their stores. ## Related on Trend Hunter - [Patterned Luxe Progressive Doormats](https://www.trendhunter.com/trends/the-outlier.md) - [Pawprint-Adorned Door Mats](https://www.trendhunter.com/trends/pawprint-door-mat.md) - [Customizable All-Purpose Floor Mats](https://www.trendhunter.com/trends/customizable-floor-mat.md) - [High-Performance Reversible Towels](https://www.trendhunter.com/trends/everlayer-1.md) - [Pizza-Gifting Doormats](https://www.trendhunter.com/trends/reverse-delivery.md) - [Optical Illusion Carpets](https://www.trendhunter.com/trends/the-3d-carpet.md) - [Industrial Sculptural Door Wedges](https://www.trendhunter.com/trends/universal-door-wedge.md) - [Reversible High-Top Unique Footwear](https://www.trendhunter.com/trends/bwd-high.md) - [Female-Celebrating Indoor Mats](https://www.trendhunter.com/trends/iconic-women-collection.md)