# Double-Sided Goblets The Reversible Cup by Ana Hernando Can be Flipped Upside-Down By Gil Cohen | Published 2012-12-05 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/reversible-cup References: [likecool](http://www.likecool.com/Reversible_cup--Kitchen--Home.html) & [yourchoiceontop](https://www.yourchoiceontop.com/) The C'UP, a mixture of 'cup' and 'up,' designed by Ana Hernando, is a reversible cup that lets you decide which side goes up. Made out of [insulated glass](https://www.trendhunter.com/trends/aeris-doublewalled-glassware), this cup has a divider inside of it, separating two different compartments, and a handle that reaches down the entire length of the mug's side. Easy to grip any way you hold it, one side of this cup has a large compartment that can hold hot beverages such as coffee and tea, or cool water and juices. The other side is much shallower and is ideal for [espresso](https://www.trendhunter.com/trends/unavela) or even shots of liqueur. With its elegant design and intuitive features, the C'UP is a great multi-purpose reversible cup that lets you drink anything you want in style. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 53% | Activity: 26% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What Makes This Trend Stand Out - **Reversible Serveware:** The creation of dual-purpose cups, plates or bowls that not only look stylish but also serve different purposes can disrupt the serveware industry. - **Customizable Drinkware:** The ability to pick which side of the cup is displayed can lead to the innovation of customizable drinkware for various industries. - **Multi-compartment Containers:** Containers that have dividers, allowing for multiple food or beverage options to be served in one package, can create disruption in the food packaging industry. ### Sectors Adopting This - **Tableware:** The serveware industry can benefit from creating additional products with multi-purpose properties. - **Kitchenware:** Household kitchenware can be revolutionized with customizable cups and mugs for a better drinking experience. - **Packaging:** The food packaging industry has an opportunity to expand its offerings to include containers with compartmentalizing abilities. ## Related on Trend Hunter - [Nesting Gem-Like Drinking Glasses](https://www.trendhunter.com/trends/upsidedownside-glasses.md) - [Collapsible Folding Carrier Cups](https://www.trendhunter.com/trends/origami-cup.md) - [Utensil Holding Mugs](https://www.trendhunter.com/trends/1handmug.md) - [Captivating Tonal Drinking Glassware](https://www.trendhunter.com/trends/podio-cup.md) - [Zero-Gravity Space Cups](https://www.trendhunter.com/trends/zero-gravity-coffee-cup.md) - [Accordion-Style Coffee Cups](https://www.trendhunter.com/trends/accordion-paper-cup.md) - [Effortless Tea Brewing Cups](https://www.trendhunter.com/trends/cuptone-teacup.md) - [Sustainable Upcycled Glass Cups](https://www.trendhunter.com/trends/hmm-design.md) - [Pocket-Sized Collapsible Coffee Cups](https://www.trendhunter.com/trends/zerowaste-cup.md)