# Halloween Mascot Deliveries The Kool-Aid Man is Delivering Treats with "Reverse Trick-or-Treating" By Laura McQuarrie | Published 2020-10-21 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/reverse-trickortreating References: [businesswire](https://www.businesswire.com/news/home/20201021005208/en) & [kraftheinzcompany](http://www.kraftheinzcompany.com) Since families are being advised to avoid traditional trick-or-treating this year, brands are developing alternative ways for kids to celebrate the season, including Kool-Aid with "reverse trick-or-treating." On October 31st, the [Kool-Aid Man](https://www.trendhunter.com/trends/hilco-treats) will be delivering Halloween-themed Kool-Aid Scary Berry Jammers, Ghoul-Aid Scary Berry [popping candy](https://www.trendhunter.com/trends/bazooka-candy-brands-halloween) and Kool-Aid Man costumes to select homes. In select cities, families will be able to get kits delivered on demand and a few lucky winners will even get to see the Kool-Aid Man himself making the deliveries. Since the Kool-Aid Man is known for crashing through walls and sharing fun surprises, this Halloween kids can look forward to [Halloween treats](https://www.trendhunter.com/trends/limitededition-halloweeen-treats) and blackberry-flavored drinks being delivered straight to their doorsteps, rather than needing to go door to door themselves. Image Credit: The Kraft Heinz Company ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 35% | Activity: 41% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth) ## Key Themes ### Why This Trend Is Growing - **Alternative Halloween Celebrations:** Developing alternative ways for kids to celebrate Halloween while avoiding traditional trick-or-treating. - **Reverse Trick-or-treating:** Delivering Halloween-themed treats and costumes directly to select homes instead of kids going door to door. - **Personalized Delivery Experiences:** Creating unique and interactive delivery experiences for customers, like seeing the Kool-Aid Man himself making the deliveries. ### Industries Being Reshaped - **Food and Beverage:** Brands in the food and beverage industry can explore innovative ways to deliver Halloween-themed products directly to consumers' homes. - **E-commerce/delivery Services:** E-commerce and delivery service companies can utilize personalized delivery experiences to enhance customer satisfaction and engagement during holidays. - **Entertainment/marketing:** Entertainment and marketing companies can collaborate with brands to create memorable and interactive experiences for customers through reverse trick-or-treating initiatives. ## Related on Trend Hunter - [Seasonal Halloween Marketing Promotions](https://www.trendhunter.com/trends/welchs-fruit-snacks-1.md) - [Larger-Than-Life Candy Campaigns](https://www.trendhunter.com/trends/15foot-inflatable.md) - [Trick-or-Treating QSR Offers](https://www.trendhunter.com/trends/kids-pack.md) - [Halloween-Themed Popping Candies](https://www.trendhunter.com/trends/hilco-treats.md) - [Candy Refill Pop-Ups](https://www.trendhunter.com/trends/mms-rescue-booths.md) - [Halloween Juice Prank Editions](https://www.trendhunter.com/trends/sun-trick-treat-pouches.md) - [Spooky Lunch Refreshment Branding](https://www.trendhunter.com/trends/caprisun-halloween-pouches.md) - [Candy Bowl Costumes](https://www.trendhunter.com/trends/trickortreatable-costume.md) - [Candy Emergency Squads](https://www.trendhunter.com/trends/mms-halloween-rescue-squad.md)