# Crowdsourced Cancer Research Games Playing Reverse the Odds Helps Analyze Real Scientific Data By Alyson Wyers | Published 2015-01-06 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/reverse-the-odds References: [springwise](http://www.springwise.com/gamified-cancer-research-harnesses-power-crowd/) & [cancerresearchuk.org](http://www.cancerresearchuk.org/support-us/citizen-science-apps-and-games-from-cancer-research-uk/reverse-the-odds) Reverse the Odds is a [free mobile app](https://www.trendhunter.com/trends/unsmoke) that aims to crowdsource cancer research through gamification. From [Cancer Research UK](https://www.trendhunter.com/trends/cancer-ai-alliance), the game enables players to help scientists analyze data hidden in fun challenges. Part of the Citizen Science program, Reverse the Odds specifically deals with real scientific data relating to lung and bladder cancer and identifies possible patterns. Available for smartphone and tablet devices, the game consists of [simple puzzles](https://www.trendhunter.com/trends/healing-puzzle) players complete in order to save small and colorful creatures called The Odds. However, “The images players are seeing are magnified samples of real tumor tissue donated by former patients" explains Cancer Research UK. The way players answer questions helps scientists learn more about the disease while also prescribing possible treatment for future patients. ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 4% | Activity: 10% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Games](https://www.trendhunter.com/games) ## Key Themes ### What Makes This Trend Stand Out - **Crowdsourced Cancer Research:** Gamifying cancer research through crowd participation to analyze real scientific data. - **Mobile Gaming for Citizen Science:** Utilizing mobile apps to engage players in scientific research and data analysis. - **Data-driven Health Research:** Leveraging user-generated data from games to gain insights and patterns for cancer treatment. ### Sectors Adopting This - **Healthcare:** Embracing gamification and crowdsourcing for cancer research and treatment. - **Mobile App Development:** Creating mobile apps that engage users in scientific data analysis for a cause. - **Data Analytics:** Using user-generated data from gaming platforms to drive innovative health research and treatment strategies. ## Related on Trend Hunter - [Mental Health-Supporting Games](https://www.trendhunter.com/trends/paradise-island.md) - [Memory Reward Games](https://www.trendhunter.com/trends/airtime-puzzle.md) - [Unique Investigative Experiences](https://www.trendhunter.com/trends/unsolved-science.md) - [Sickness-Fighting AI Games](https://www.trendhunter.com/trends/mucus-masher.md) - [Gamer-Targeted Donor Campaigns](https://www.trendhunter.com/trends/virtual-donors.md) - [Gamified Stress Reduction Apps](https://www.trendhunter.com/trends/mental-health-gaming-app.md) - [Mobile Gamified Wellness](https://www.trendhunter.com/trends/urso.md) - [Gamified Wellness Platforms](https://www.trendhunter.com/trends/healthgame.md) - [Code Cracking Games](https://www.trendhunter.com/trends/locked-crack-the-code.md)