# Rapper-Collaborative Low-Cut Sneakers Travis Scott Unveils a Air Jordan 1 Low Reverse Mocha By Amy Duong | Published 2022-06-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/reverse-mocha-1 References: [hypebeast](https://hypebeast.com/2022/6/travis-scott-air-jordan-1-low-reverse-mocha-detailed-look-release-info-dm7866-162) Travis Scott continues to build upon his partnership alongside [Nike](https://www.trendhunter.com/trends/suede-mocha) with a new iteration of the Air Jordan1 [Low](https://www.trendhunter.com/trends/sb-dunk-low-3) sneaker model with the [Reverse Mocha](https://www.trendhunter.com/trends/reverse-metallic) colorway. The original Dark Mocha palette made its debut back in 2019 and has since been released in different remixes. This latest iteration rests on a light brown base foundation that is built by nubuck materials and further accented with premium white leather materials that overlay on top. It is detailed with the classic Swoosh on the medial side and has the white reversed Swoosh that nods to the collaborative line together. Additional details include the NIKE AIR tongue tags and the Cactus Jack accents that make up the tongue and the medial sides. Image Credit: Solebyjc ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 34% | Activity: 21% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### Key Themes Behind This Trend - **Low-cut Sneaker Collaborations:** There is an opportunity for companies to collaborate with rappers to create unique and highly sought-after low-cut sneaker designs. - **Remixed Sneaker Colorways:** Companies can continue releasing different remixes of classic sneaker colorways to keep consumers interested and engaged. - **High-quality Sneaker Materials:** Companies can explore using high-quality materials, such as nubuck and leather, to create premium and luxurious sneaker designs. ### Where This Applies - **Fashion:** The fashion industry can collaborate with rappers to create exclusive and unique low-cut sneaker designs that appeal to collectors and fans. - **Footwear:** Companies in the footwear industry can continue to remix classic sneaker colorways and experiment with new materials to attract sneaker enthusiasts and collectors. - **Music and Entertainment:** Rappers and other musicians can collaborate with sneaker companies to create exclusive and highly sought-after sneaker designs that appeal to their fan base. ## Related on Trend Hunter - [Rapper-Made Women's Sneakers](https://www.trendhunter.com/trends/low-og-canary.md) - [Luxurious Textured Tonal Sneakers](https://www.trendhunter.com/trends/suede-mocha.md) - [Coffee-Themed Tonal High-Top Sneakers](https://www.trendhunter.com/trends/latte-colorway.md) - [Light-Tonal Low Basketball Sneakers](https://www.trendhunter.com/trends/air-jordan-1-low-3.md) - [Monochromatic Relaunched Basketball Shoes](https://www.trendhunter.com/trends/reverse-metallic.md) - [Dynamic Textural Collaborative Sneakers](https://www.trendhunter.com/trends/air-force-1-mid-sneaker.md) - [Minimal Metallic-Detailed Sneakers](https://www.trendhunter.com/trends/metallic-navy.md) - [Taupe-Tinged Basketball Sneakers](https://www.trendhunter.com/trends/irregular-shadow-colorway.md) - [Monochromatic Smokey Hi-Cut Sneakers](https://www.trendhunter.com/trends/irregular-shadow.md)