# Reverse Graffiti 'Moose' Makes Dirt and Grime His Canvas By Shelby Lee Walsh | Published 2009-06-26 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/reverse-graffiti-moose References: [youtube](http://www.youtube.com/watch?v=5lX-2sP0JFw&eurl=http://www.reversegraffitiproject.com/index.html&feature=player_embedded) & [reversegraffitiproject](http://www.reversegraffitiproject.com/index.html) Reverse graffiti artist 'Moose' took to the streets to spread his philosophy about clean urban living for a critically acclaimed documentary. His eco-friendly art used [Green Works](https://www.trendhunter.com/trends/plant-based-billboard) plant-based cleaner to turn the disgustingly dirty [Broadway](https://www.trendhunter.com/trends/threetower-mixeduse-development) tunnel in San Francisco into a large statement on the cleanliness of our cities. The 20,000 vehicles that pass through the tunnel every day can now see artistically clean images on a canvas of dirt and grime. **Implications** - As consumers are becoming more environmentally aware, many of them are promoting environmental activism through their unique disciplines in order to encourage corporate participation. Corporations can easily appeal to this demographic by allocating funds dedicated to green initiatives. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 19% | Activity: 77% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Graffiti](https://www.trendhunter.com/graffiti) ## Key Themes ### What Makes This Trend Stand Out - **Eco-friendly Graffiti:** Creating art using eco-friendly products as a way to promote environmental activism. - **Reverse Marketing:** Using dirt and grime as a canvas for art to promote cleanliness and eco-friendliness. - **Clean Urban Living:** Encouraging a clean and environmentally friendly urban lifestyle through artistic expression. ### Sectors Adopting This - **Eco-friendly Cleaning Products:** Developing and producing eco-friendly cleaning products for use in reverse graffiti art and promoting urban cleanliness. - **Environmental Activism:** Joining forces with eco-friendly artists and organizations to promote environmental activism and sustainability. - **Marketing and Advertising:** Creating environmental and socially responsible marketing campaigns to appeal to consumers interested in promoting eco-friendly initiatives. ## Related on Trend Hunter - [Enigmatic Graffiti Incidents](https://www.trendhunter.com/trends/enigmatic-graffiti.md) - [Irreverent Ethical Soap Campaigns](https://www.trendhunter.com/trends/pure-rush-soap.md) - [Graffiti-Inspired Branding Campaigns](https://www.trendhunter.com/trends/mosaic-north-america.md) - [Art-Promoting Campaigns](https://www.trendhunter.com/trends/beige-billboards.md) - [Innovative Outdoor Advertising Campaigns](https://www.trendhunter.com/trends/outdoor-advertising-campaign.md) - [Digital Graffiti NFTs](https://www.trendhunter.com/trends/graffiti-wall-collection.md) - [Artistic Spray Paint Events](https://www.trendhunter.com/trends/rusto.md) - [Brand-Backed Sculptural Installations](https://www.trendhunter.com/trends/briony-douglas.md) - [Food-Inspired Street Art](https://www.trendhunter.com/trends/dish-pics.md)