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# Reverse Coloring Books
Kendra Norton Reimagines Coloring Books With this Innovative Design

By Caitlyn Fernandez | Published 2021-11-09 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/reverse-coloring-book
References: [kickstarter](https://www.kickstarter.com/projects/reversecoloringbook/the-reverse-coloring-book) & [chapters.indigo](https://www.chapters.indigo.ca/en-ca/books/product/9781523515271-item.html?s_campaign=goo-Shopping_Smart_Books&gclid=Cj0KCQiAsqOMBhDFARIsAFBTN3d9EuVVmFeuWgoq4VxR9-1AbI9eN3dgSpb3UMxps2gwc0Utltko3RMaAg3mEALw_wcB&gclsrc=aw.ds)

![Reverse Coloring Books](https://cdn.trendhunterstatic.com/thumbs/464/reverse-coloring-book.jpeg)

Artist Kendra Norton has taken the coloring book to the next level by creating a reverse coloring book with all colors and no lines. Coloring books are now for all ages. No longer just directed towards children as they are now used to help people calm down, meditate, and become more mindful.

The [Reverse](https://www.trendhunter.com/trends/reverse) Coloring Book® contains pages of watercolored works with no lines, allowing users to be creative and draw what they see in the works.

Her [Kickstarter](https://www.trendhunter.com/trends/colorpik-pen) describes it best as, "A truly unique, meditative art experience! Think... "adult coloring book" only fresh and in REVERSE! Forget coloring in the lines; forget coloring outside the lines (you rebels)... Now you get to MAKE the Lines."

The Reverse Coloring Book® is available for online purchase.

Image Credit: The Reverse Coloring Book

## Trend Insights (Trend Hunter)

- Score: 6.8/10
- Popularity: 97% | Activity: 96% | Freshness: 10%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health)

## Key Themes

### Why This Trend Is Growing

- **Reverse Coloring Books:** The rise of reverse coloring books presents an opportunity for coloring book publishers to target a wider demographic, including adults and those seeking a more meditative experience.
- **Line-free Coloring Designs:** Innovative coloring book designs that offer a line-free experience could disrupt the traditional coloring book market and appeal to consumers seeking a more unique and creative outlet.
- **Interactive Coloring Experiences:** Reverse coloring books introduce an interactive element to the coloring book experience, presenting opportunities for technology and art companies to develop new and innovative ways for users to interact with the medium.

### Industries Being Reshaped

- **Publishing:** The publishing industry can benefit from the rising popularity of reverse coloring books by expanding their coloring book offerings and targeting new demographics.
- **Art Supplies:** The rise of reverse coloring books presents an opportunity for art supply companies to innovate and create new products that cater to the unique needs of this emerging market.
- **Mental Health and Wellness:** The unique meditative and stress-relieving nature of reverse coloring books presents an opportunity for mental health and wellness industries to incorporate this art form into various therapy and treatment methods.

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