# Cycling Couture DOYOUVelo Makes You Look Hot on the Street on Two Wheels By Andrew Robichaud | Published 2009-07-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/reversable-doyouvelo References: [treehugger](http://www.treehugger.com/files/2009/07/doyouvelo-chic-reversable-cyclist-clothing.php) & [doyouvelo](http://www.doyouvelo.com/) You either have to bring an extra set of clothing or just risk wearing what you already have on when taking your regular cycling trips to the places you need to go. DOYOUVelo is giving you a separate option. This collection isn’t fashion that looks like cute bike-inspired clothing, it actually is CYCLING COUTURE! The line offers multiple jackets and vests that are reversible and very comfortable. The darker jackets have sleeve zippers that allow for a pull-out reflector arm band. Cycling convenience at its best from DOYOUVelo. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 18% | Activity: 32% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### Why This Trend Is Growing - **Cycling Couture:** Disruptive innovation opportunity: Creating fashionable and functional cycling clothing that seamlessly integrates into everyday wear. - **Reversible Fashion:** Disruptive innovation opportunity: Designing clothing that can be worn in multiple ways, providing versatility and convenience to the wearer. - **Reflective Technology:** Disruptive innovation opportunity: Developing innovative reflective materials and construction techniques to enhance safety for cyclists on the road. ### Industries Being Reshaped - **Fashion:** Disruptive innovation opportunity: Collaborating with cycling companies to create fashionable and functional clothing for cyclists. - **Sportswear:** Disruptive innovation opportunity: Introducing reversible designs and reflective technology into sportswear collections to cater to the needs of active consumers. - **Textile:** Disruptive innovation opportunity: Experimenting with new materials and technologies to create innovative and highly reflective textiles for the cycling industry. ## Related on Trend Hunter - [Long-Distance Cycling Apparel](https://www.trendhunter.com/trends/brevet.md) - [Modular Outerwear Collections](https://www.trendhunter.com/trends/rudsaks-dj-vu.md) - [Functional Timeless Outerwear](https://www.trendhunter.com/trends/soeur-x-kway.md) - [Modest Cycling Gear Collections](https://www.trendhunter.com/trends/cycling-hijab.md) - [Versatile Sculptural Outerwear](https://www.trendhunter.com/trends/transhabit-collection.md) - [Colorful Cycling Capsules](https://www.trendhunter.com/trends/dream-together.md) - [High-Performance Spring Activewear](https://www.trendhunter.com/trends/spring-activewear.md) - [Hybrid Cyclist Sunglasses](https://www.trendhunter.com/trends/sunski-velo.md) - [Reinvented Motorcross Gear](https://www.trendhunter.com/trends/kiko-kostadinov-x-fox-lab.md)