# Reversa "Side Effects" Campaign May "Shock Women Under 35" By Juan Carlos Bonilla | Published 2007-01-24 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/reversa-and-its-side-effects-i-never-seen-before-a-woman-to-loose-control-w References: [seemoresideeffects](http://www.seemoresideeffects.ca) & [seemoresideeffects](http://www.seemoresideeffects.ca) The new Reversa [anti-wrinkle campaign](https://www.trendhunter.com/trends/give-us-the-finger), called "Side Effects", shows the dramatic impact on men that is made by women who use the cream. Think of it as the opposite of the Axe campaign. The site warns that the content may, "Shock Women Under 35". Ladies, I am sure that you'll have a reaction when you take a look of this site. Come on guys we have a lot to learn about this products and the side effects that can produce on us. This is very subtle kind of marketing promotion involving [sexy reactions](https://www.trendhunter.com/trends/o-positiv-health) under an fancy environment. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 65% | Activity: 15% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### What's Driving This Trend - **Anti-aging Marketing:** Using shock tactics to promote anti-aging products. - **Gender-reversing Ads:** Flipping traditional gender roles in marketing campaigns. - **In-your-face Beauty Campaigns:** Bold and provocative marketing strategies for beauty products. ### Who This Affects Most - **Cosmetics:** Opportunity for cosmetics companies to shake up traditional marketing tactics. - **Fashion:** Bold and daring campaigns can make an impact in the fashion industry. - **Advertising:** Using shock tactics in advertising may be a disruptive innovation in the industry. ## Related on Trend Hunter - [Dermocosmetic Firming Creams](https://www.trendhunter.com/trends/smoothing-and-firming-cream.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [Nostalgic Skincare Campaigns](https://www.trendhunter.com/trends/neutrogena-remembers.md) - [Age-Appropriate Skincare Campaigns](https://www.trendhunter.com/trends/thefaceof10.md) - [Celebratory Midlife Campaigns](https://www.trendhunter.com/trends/stripes-beauty-hotter-than-ever.md) - [Empowering Skincare Campaigns](https://www.trendhunter.com/trends/skincare-campaign-1.md) - [Authentic Skincare Campaigns](https://www.trendhunter.com/trends/authentic-skincare-campaign.md) - [Truth-Forward Beauty Campaigns](https://www.trendhunter.com/trends/the-ordinary-x-uncommon.md) - [Youthful Ice Cream Campaigns](https://www.trendhunter.com/trends/breyers-carbsmart.md)