# Lightweight Urban Backpacks The Rever's Simple Frame is Perfect for Those Who Travel Light By Christopher Magsambol | Published 2015-09-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/rever References: [kickstarter](https://www.kickstarter.com/projects/920951771/rever-urban-drawstring-bag-backpack) & [gearculture](http://www.gearculture.com/goods/rever-urban-drawstring-backpack/) A new drawstring backpack called the 'Rever' ties in throwback styles with modern design and functionality. The Rever is a contemporary approach to the traditional backpack and eliminates all the pockets and compartments, opting for one main space. The Rever also gets rid of the zipper and relies on a sleek drawstring to open, close and hang off of shoulders. This bag has a retro feel and re-introduces an updated version of the typical drawstring bag. Meant to target those who travel light, the Rever is perfect for holding the bare essentials, which for most men is a wallet, keys and phone. The exterior is made from water-repellent canvas with leather accents. Made for the urban explorer, the Rever is sure to be bring along functionality and style on your next big adventure. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 48% | Activity: 56% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### What Makes This Trend Stand Out - **Minimalist Backpacks:** The Rever's simplified design and focus on one main space represents a trend towards minimalist backpacks with fewer compartments and pockets. - **Throwback Styles:** The Rever's retro feel taps into the trend of reintroducing and updating vintage designs. - **Sleek Drawstring Closures:** The Rever's sleek drawstring closure replaces traditional zippers, reflecting a trend towards minimalist and elegant closures. ### Sectors Adopting This - **Fashion Accessories:** The lightweight urban backpack trend presents an opportunity for fashion accessories companies to create stylish and functional backpacks for urban explorers. - **Outdoor Gear:** The minimalist backpack trend opens up opportunities for outdoor gear manufacturers to design lightweight and practical backpacks for hikers and adventurers. - **Travel Essentials:** The throwback styles and sleek drawstring closures trend can be leveraged by travel essentials companies to create vintage-inspired bags with modern functionality. ## Related on Trend Hunter - [Minimalist Accordion-Style Backpacks](https://www.trendhunter.com/trends/lundi-rubens-backpack.md) - [Minimalist Commuter Backpacks](https://www.trendhunter.com/trends/minimalist-commuter-backpack.md) - [Versatile 30L Travel Back Packs](https://www.trendhunter.com/trends/30l-travel-pack.md) - [One-Touch Access Backpacks](https://www.trendhunter.com/trends/watson-the-pack-30.md) - [Contemporary Travel Backpacks](https://www.trendhunter.com/trends/bis-classic-backpack.md) - [Featherweight Packable Backpacks](https://www.trendhunter.com/trends/featherweight-packable-backpack.md) - [Capaciously Stylish Travel Backpacks](https://www.trendhunter.com/trends/stylish-travel-backpacks.md) - [Organization-Forward Backpack Drops](https://www.trendhunter.com/trends/matrix-backpack.md) - [Chic Weekend Jaunt Backpacks](https://www.trendhunter.com/trends/carl-friedrik-72hour-backpack.md)