# Skin-Caring SPF Foundations The Revealer Skin-Improving Foundation SPF 25 Brightens & Protects By Laura McQuarrie | Published 2022-02-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/revealer-skinimproving-foundation-spf-25 References: [refinery29](https://www.refinery29.com/en-gb/kosas-revealer-skin-improving-foundation-spf-25-review) & [kosas](https://kosas.com/products/revealer-skin-improving-foundation-spf-25) With peptides, hyaluronic acid, niacinamide, caffeine, arnica, squalane and [mineral reef-safe SPF](https://www.trendhunter.com/trends/saltyface-daily-sun-shield-mineral-sunscreen), [Kosas'](https://www.trendhunter.com/trends/tinted-gel-cream) Revealer Skin-Improving Foundation SPF 25 is packed with protective, skin-loving benefits. The brand's newest product combines the benefits of a clean foundation with a skincare treatment and SPF, and the aforementioned ingredients only account for some of the goodness inside. Dubbed a "[clean SPF foundation for skincare freaks](https://www.trendhunter.com/trends/porefessional-foundation)," the medium-coverage SPF treatment foundation visibly smoothes texture and provides a soft blurring effect on application. The plumping formula can be found in a wide variety of shades that match well with the brand's Revealer Concealer, which sports nearly identical packaging. For best results, the brand recommends applying the product with fingers, a makeup brush or blender. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 38% | Activity: 47% | Freshness: 11% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Skin-caring SPF Foundations:** Incorporating skincare ingredients into SPF foundations to provide multiple benefits to consumers. - **Clean Beauty Hybrid Products:** Combining clean beauty products and skincare with makeup to provide a multi-functional experience for consumers. - **Multi-use Foundation Products:** Creating foundations that provide not only coverage but also skincare and SPF benefits for consumers on-the-go. ### Sectors Adopting This - **Cosmetics Industry:** Cosmetics brands can leverage the trend of multi-functional beauty products to create innovative hybrid products. - **Skincare Industry:** Skincare brands can expand their product lines to include hybrid SPF foundation products that provide both skincare and makeup benefits. - **Beauty Retail Industry:** Beauty retailers can benefit from stocking and promoting multi-use foundation products to appeal to consumers seeking efficient and effective beauty routines. ## Related on Trend Hunter - [Skin Defense Foundations](https://www.trendhunter.com/trends/sunveil-foundation.md) - [Extra-Protective Skin Tints](https://www.trendhunter.com/trends/beautyscreen.md) - [Serum-Like Tinted SPFs](https://www.trendhunter.com/trends/defend-yourself-facial-sunscreen.md) - [Soft Matte Skin-Tint Sunscreens](https://www.trendhunter.com/trends/clean-fresh-blurring-skin-tint.md) - [Serum-Like Foundations](https://www.trendhunter.com/trends/innovative-foundation.md) - [Protective Liquid Highlighters](https://www.trendhunter.com/trends/glow-protect-spf-50-liquid-highlighter.md) - [Long-Lasting Serum Foundations](https://www.trendhunter.com/trends/reveal-mesh-cushion-foundation.md) - [Skincare-Infused Sunscreens](https://www.trendhunter.com/trends/kinfields-sunglow-spf.md) - [SPF-Primer Hybrids](https://www.trendhunter.com/trends/multimodal-sheer-mineral-sunscreen.md)