# Serum-Powered Color Correctors Revealer Extra Bright Uses Color Theory to Mimic the Look of Filler By Laura McQuarrie | Published 2025-01-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/revealer-extra-bright References: [newbeauty](https://www.newbeauty.com/kosas-revealer-extra-bright-color-corrector-2025/) & [kosas](https://kosas.com/collections/new/products/revealer-extra-bright)  Revealer Extra Bright is a next-generation color corrector from Kosas and it delivers the transformative results consumers want to awaken tired-looking eyes. [Kosas'](https://www.trendhunter.com/trends/tinted-gel-cream) Revealer Concealer is the brand's top-selling product and a global best-seller because it delivers coverage, plus hydration from skin-caring actives. The beauty brand's latest launch takes its expertise in treating the under-eye area to the next level with the magic of [color correction](https://www.trendhunter.com/trends/color-correcting-balm). "Using color theory in this way is just like when you’re creating dimension in artwork,” founder Sheena Zadeh told [NewBeauty](https://www.trendhunter.com/trends/crme-de-la-mer), “When you use a lighter tone, it creates the illusion of coming forward. So, right away it looks like the hollow is going away. It gives you the effect of under-eye filler without all of the downsides.” ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 28% | Activity: 30% | Freshness: 34% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Advanced Color Correction:** Advanced color correction techniques are revolutionizing makeup by using color theory for illusionary effects, eliminating the need for invasive procedures. - **Skin-care Makeup Hybrids:** The integration of skin-care ingredients into makeup products is blurring the lines between cosmetics and dermatological care, offering comprehensive beauty solutions. - **Multi-functional Beauty Products:** Beauty products that combine multiple functions, such as coverage and skin benefits, are gaining popularity for offering simplicity and efficiency in beauty routines. - **Customizable Beauty Solutions:** Tailoring beauty solutions to individual needs is on the rise, as consumers seek products that cater to their unique skin tones and concerns. - **Innovative Color Theory Applications:** The application of artistic color theory in beauty products is creating opportunities for enhanced aesthetic results that challenge traditional cosmetic techniques. ### Industries Being Reshaped - **Cosmetics:** The cosmetics industry is seeing a shift towards products that mimic professional beauty treatments, presenting new market opportunities for non-invasive alternatives. - **Dermatology:** Dermatology is intersecting with the beauty industry through the development of products that offer dual benefits for aesthetic and skin health improvements. - **Personal Care:** Innovations in personal care are introducing products that offer multifunctionality, addressing diverse consumer needs with a single application. ## Related on Trend Hunter - [Under-Eye Targeted Correctors](https://www.trendhunter.com/trends/fauxfilter.md) - [Complexion-Improving Under-Eye Liners](https://www.trendhunter.com/trends/eye-brighteners.md) - [Tinted Undereye Cosmetics](https://www.trendhunter.com/trends/storied-beauty.md) - [Creamy Liquid Concealers](https://www.trendhunter.com/trends/revitalize-hydra-concealer.md) - [Color Correcting Balms](https://www.trendhunter.com/trends/color-correcting-balm.md) - [Serum-Infused Concealers](https://www.trendhunter.com/trends/studio-radiance-concealer.md) - [Serum-Like Vegan Tints](https://www.trendhunter.com/trends/sephoras-reveal-the-real.md) - [Light Luminous Concealers](https://www.trendhunter.com/trends/hydrating-glow-concealer.md) - [Soft-Focus Eye Creams](https://www.trendhunter.com/trends/brightening-and-depuffing-eye-cream.md)