# Ad-Focused Reaction Tools Wunderman Thompson Launches 'Reveal' for Gauging Audience Responses By Kanesa D | Published 2023-09-26 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/reveal References: [mediapost](https://www.mediapost.com/publications/article/389519/wunderman-thompson-reveals-new-ai-driven-ad-testin.html) & [wundermanthompson](https://www.wundermanthompson.com/)  [Wunderman Thompson](https://www.trendhunter.com/trends/kitkat) has introduced a novel [artificial intelligence testing tool](https://www.trendhunter.com/trends/rya-x-qrious-insight) called 'Reveal.' 'Reveal' is dedicated to gauging audience attention and emotional reactions to brand content in real-world environments, allowing businesses to perfectly understand what parts of their advertisements aren't as engaging. The technology embedded in 'Reveal' has the capacity to identify seven distinct emotions: anger, disgust, fear, happiness, neutrality, sadness, and surprise. This will assist businesses in [tracking moments of attention](https://www.trendhunter.com/trends/content-performance), immersion, and emotional connections, in order to help craft future advertisements and promote brand loyalty. 'Reveal' is powered by artificial intelligence and is "consent-based," which means that no personal data is stored after the analysis. Interested parties can access the tool through PC and mobile devices. Image Credit: Rawpixel.com ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 14% | Activity: 23% | Freshness: 18% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### What's Driving This Trend - **Artificial Intelligence Testing:** Wunderman Thompson's 'Reveal' uses AI to gauge audience attention and emotional reactions to brand content, enabling businesses to identify engaging and disengaging parts of their advertisements. - **Real-world Audience Analysis:** 'Reveal' allows businesses to track moments of attention, immersion, and emotional connections in real-world environments, providing insights to craft future advertisements and enhance brand loyalty. - **Consent-based Data Analysis:** By being consent-based, 'Reveal' ensures that no personal data is stored after the analysis, offering businesses a privacy-friendly approach to understand audience responses and preferences. ### Who This Affects Most - **Advertising:** 'Reveal' disrupts the advertising industry by providing AI-powered insights to optimize brand content and identify moments that engage or disengage the audience. - **Market Research:** The use of 'Reveal' revolutionizes market research by analyzing real-world audience responses to guide future ad campaigns and foster brand loyalty. - **Data Analytics:** 'Reveal' opens up disruptive innovation opportunities in the data analytics field by offering a privacy-focused solution for understanding emotional reactions and engagement levels of brand content. ## Related on Trend Hunter - [AI Cultural Prediction Tools](https://www.trendhunter.com/trends/ari-platform.md) - [AI-Powered Product Development](https://www.trendhunter.com/trends/usertesting-1.md) - [AI-Powered Advertising Tools](https://www.trendhunter.com/trends/amazon-ad.md) - [AI-Powered Cultural Trend Tools](https://www.trendhunter.com/trends/culture-decoder.md) - [AI-Powered Creative Analytics Platforms](https://www.trendhunter.com/trends/segwise-creative-analytics.md) - [AI Image Generators](https://www.trendhunter.com/trends/reve-image-generator.md) - [Creative Intelligence Platforms](https://www.trendhunter.com/trends/reforged-labs.md) - [Relationship Insight Tools](https://www.trendhunter.com/trends/reflect-ai.md) - [Ad-Enhancing Feedback Tools](https://www.trendhunter.com/trends/creative-guidance.md)