# Lipstick-Inspired Sportswear Kylie Jenner Launches the Reveal Your Voice Series with adidas By Amy Duong | Published 2019-03-18 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/reveal-your-voice References: [highsnobiety](https://www.highsnobiety.com/p/kylie-jenner-adidas-reveal-your-voice-collection/) & [adidas](https://www.adidas.com/us/kylie_jenner) Kylie Jenner continues her collaborative efforts alongside sportswear label [adidas](https://www.trendhunter.com/trends/adidas-and-ivy-park) with the recent introduction of the Reveal your Voice collection. The new joint capsule features seamless silhouettes such as tracksuits, skirts, tights, sweaters, tees, and a pair of the Falcon sneakers. The main design element spotlights the color palette, which draws inspiration from her own [lip kits](https://www.trendhunter.com/trends/glossy-lip-kit). She fuses her 'Shady' color on the selection of sportswear goods, which is a deep purple-blue. She explains that choosing an outfit goes hand-in-hand with make-up, but the outfit comes first. Jenner tells [Vogue](https://www.trendhunter.com/trends/Audio-journalism-platforms), “Shady [is] this really beautiful blue, it’s out of the box and inspired me to create all of these super cute clothes with adidas.” ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 57% | Activity: 58% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celeb Fashion](https://www.trendhunter.com/celebfashion) ## Key Themes ### What Makes This Trend Stand Out - **Seamless Silhouettes:** Disruptive innovation opportunity: Develop seamless sportswear using advanced fabric technology for enhanced comfort and performance. - **Color-inspired Collections:** Disruptive innovation opportunity: Collaborate with beauty brands to create fashion collections inspired by popular makeup palettes and color trends. - **Athleisure Partnerships:** Disruptive innovation opportunity: Form strategic partnerships between sportswear brands and celebrities/influencers to co-create athleisure lines that merge performance and style. ### Sectors Adopting This - **Sportswear:** Disruptive innovation opportunity: Integrate technology into sportswear to enhance functionality and offer interactive features for personalized experiences. - **Fashion:** Disruptive innovation opportunity: Explore the intersection of fashion and beauty by incorporating color inspiration from cosmetics into clothing and accessories. - **Beauty:** Disruptive innovation opportunity: Collaborate with fashion brands to launch makeup collections that complement and align with their clothing lines. ## Related on Trend Hunter - [Celebrity-Collaborative Athletic Lines](https://www.trendhunter.com/trends/by-khlo.md) - [Stretchy Athleisure Styles](https://www.trendhunter.com/trends/khy-cotton-stretch.md) - [Athletic Wear Collabs](https://www.trendhunter.com/trends/nikeskims-collection.md) - [Athletic Beauty Collabs](https://www.trendhunter.com/trends/rematch-debuted.md) - [Collaborative Celebrity Denim Capsules](https://www.trendhunter.com/trends/khy-1.md) - [Sportwear Celebrity Fusion Tease](https://www.trendhunter.com/trends/skylrk-x-adidas.md) - [Collaborative Inclusive Swimwear](https://www.trendhunter.com/trends/cloud-cups.md) - [Socialite-Inspired Toy Dolls](https://www.trendhunter.com/trends/bratz.md) - [Lip Collection Expansions](https://www.trendhunter.com/trends/core-lip-collection.md)