# Revamped Fast Food Packaging The New McDonald's Packaging Will Be Launched in 2016 By Rebecca Byers | Published 2016-01-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/revamped-fast-food-packaging-the-new-mcdonalds-packaging-will-be-launched-i References: [thedieline](http://www.thedieline.com/blog/2016/1/7/mcdonalds-revamps-their-packaging) The new [McDonald's](https://www.trendhunter.com/trends/mcflurry-packaging) packaging boasts dynamic designs that could change the way consumers feel about eating fast food. The stylish, ultramodern packaging designs will hopefully elevate the entire dining experience and boasts the san serif Helvetica font, a solid choice that presents the brand's imagery in new light. Following along with McDonald's new presence as a contemporary restaurant experience, the new packaging concept is sure to appeal to consumers based on its [minimalist design](https://www.trendhunter.com/trends/dominos-brand-refresh) and less cluttered typographic elements. In particular, the new McDonald's packaging is likely to appeal to marketing-savvy millennials. In 2015, McDonald's and advertising agency Tribal Buenos Aires launched the McBike packaging concept, which allows cyclists to hang their takeout from their handlebar, in Copenhagen, Denmark and Medellin, Columbia. ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 98% | Activity: 96% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Dynamic Packaging Designs:** The new McDonald's packaging boasts dynamic designs that could change the way consumers feel about eating fast food. - **Minimalist Design:** The new McDonald's packaging concept appeals to consumers based on its minimalist design and less cluttered typographic elements. - **Marketing-savvy Millennials:** The new McDonald's packaging is likely to appeal to marketing-savvy millennials. ### Who This Affects Most - **Fast Food Industry:** The revamped fast food packaging presents an opportunity for the fast food industry to enhance the dining experience and attract new consumers. - **Packaging Industry:** The dynamic and minimalist packaging designs open up disruptive innovation opportunities in the packaging industry. - **Advertising Industry:** The McBike packaging concept and the revamped McDonald's packaging create opportunities for creativity and innovation within the advertising industry. ## Related on Trend Hunter - [Sustainable QSR Dessert Packaging](https://www.trendhunter.com/trends/mcflurry-packaging.md) - [Sustainable Forest-Themed Kids Meals](https://www.trendhunter.com/trends/mcdonalds-happy-meals.md) - [Multifunctional Cardboard QSR Packaging](https://www.trendhunter.com/trends/the-tablebag.md) - [Accessible Burger Packaging](https://www.trendhunter.com/trends/accessible-burger-packaging.md) - [Sustainable Frozen Desserts](https://www.trendhunter.com/trends/mini-mcflurry-1.md) - [Mental-Health Awareness QSR Packaging](https://www.trendhunter.com/trends/happy-meal-box.md) - [Pristine Fast Food Campaigns](https://www.trendhunter.com/trends/all-flavour-no-mess.md) - [Playful Adult-Oriented QSR Meals](https://www.trendhunter.com/trends/adult-happy-meals.md) - [Take-Out Box Tables](https://www.trendhunter.com/trends/tablebag.md)